About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Southbank, Victoria, Australia

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 21-Jul-2021

Job Type: Regular

Description & Requirements

About the role

Reporting into the Senior Brand Manager- this role is within our Taste Elevation brand marketing team- based in Melbourne. In this role you will work on iconic global brands and local jewels- helping develop and implement marketing activities to achieve ambitious portfolio growth strategies- backed by global resources and learnings.

You’ll be treated as an owner from day one- working in cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success and invest in your growth.


  • Play key roles in taking NPD to market including idea generation- preparation of business plans- P&L management- go to market planning for both AU and NZ- and post launch audits
  • Develop and implement annual advertising- POS- publicity and consumer promotion plans for assigned category portfolio
  • Liaise with agencies to develop & execute marketing & advertising campaigns
  • Monitor brand performance and develop consumer insights through research tools and reporting
  • Assist in strategy development including one and three-year plans
  • Support annual budgeting- quarterly forecasting and manage monthly A&P spend
  • Communicate & coordinate cross-functional teams including Sales- Operations and Management

About you:

  • Tertiary qualification in Marketing- Communications or related discipline
  • Minimum 2+ years in marketing (or marketing related) experience
  • Project management capability on NPD- renovation- innovation or advertising
  • Ability to analyse and interpret data to make recommendations
  • Strong presentation and communication skills (written and verbal)
  • Proficiency in productivity and collaboration tools such as MS Office (esp. PowerPoint and Excel)
  • Demonstrated stakeholder management skills with an ability to liaise with multiple departments/stakeholders in order to meet outcomes or deadlines
  • Understanding of marketing processes and systems (e.g. Stage Gate- DAMs- etc)

Benefits program

We empower our people to own their work- and it’s true our employees are our competitive advantage – so we take care of our Kraft Heinz family with our ‘Live Well’ benefits program:

  • Gatherings - monthly drinks & nibbles- End of Year Celebration
  • Wellbeing – partially subsidised site massages- annual health checks & flu shots- onsite wellbeing sessions & webinars
  • Parental Leave - 12 weeks paid parental leave for primary caregivers

Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces- promotes and values diversity and inclusion.

Bring your appetite for more!


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity