All posting locations: USA-IL, , United States of America
Job Function: 05 - Marketing
Date Published: 10-Mar-2023
Ref #: R-66544
Description & Requirements
This Associate Brand Manager role will have direct ownership of Grey Poupon- KRAFT- A.1. in our foodservice unit. Associate Brand Managers are leaders in our business. This role will have end to end ownership over brand strategy and marketing campaign execution. This role will include working in close connection with the customer marketing team to build customer strategy and a robust pyramid execution plan. This position is best suited for someone who is has a strong bias for action- a strategic mindset- ownership mentality- creative problem-solving skills- and able to think scrappy. This person must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve deadlines.
You will be responsible for ensuring that consumers engage with our brands consistently across channels. You will also own the five-year growth plan for your portfolio. Collaboration with internal stakeholders and external agencies is critical.
Key Components of the Role
Communications:
- Lead B2B media strategy and execution for the Grey Poupon- Kraft- and A.1. brands
- Develop Grey Poupon- Kraft- and A.1. Masterbrand B2C comms plan
- Deliver comms-driven partnership ideas that help win new business
- Collaborate extensively with brand platform teams and away-from-home customer marketing- taking on the role of leader in both directions
- Drive discussions during management presentations with platform GM- and business unit President
Innovation & Strategy:
- Develop and execute a five-year growth plan that provides strategic innovation direction
- Foster relationships with Marketing- Consumer Insights- R&D- Finance- and Project Management to lead commercialization of new products
- Utilize business analytics (equity- share- volume and revenue drivers- competition) to tell stories and drive business objectives
- Find scrappy ways to make a big marketing impact on under-developed legacy brands
- Driving end to end marketing and customer strategy for consumer experience.
General Management & Trade:
- Facilitate the execution of trade programing for key customers.
- Develop channel and customer level launch/execution plans for innovation and marketing campaigns.
- Manage execution roadmaps for pipeline innovation projects.
Qualifications
- 3+ years experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising- consulting- media)
- Bachelor’s degree required
- Strategic capability and experience in marketing plan development; situation assessment- strategy and tactical plan development
- Experience in cross-functional team management
- Ability to handle simultaneous projects and deliver in agreed upon timelines
- Experience with marketing campaign development
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Vaccination & Office Collaboration Expectations
Our highest priority is always the health, wellbeing, and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation.
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.