All posting locations: Toronto, Ontario, Canada
Job Function: 05 - Marketing
Date Published: 27-Mar-2024
Ref #: R-80879
Remote, Hybrid or Onsite: Hybrid
Description & Requirements
Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, DCPP, VRSP, and TFSA, Business Resource Groups (BRGs) to help foster diversity, inclusion and belonging for all employees and an industry-leading total rewards package that emphasizes a high discretionary bonus.
*Benefits begin immediately upon hire.
Get a peek into life here at Kraft Heinz through our Instagram and TikTok channels!
Associate Brand Manager, Brand Communications at a glance...
The Associate Brand Manager, Brand Communications brings the opportunity to work on iconic brands that are beloved. You will be responsible for partnering with incredible creative talent to find new ways for these brands to reach consumers. You will be responsible for thinking differently about how we advertise, and for encouraging others to do the same.
What's on the menu?
Own breakthrough communications that will build brand equity and drive long-term growth for the business
Lead end to end creative strategy
Own creative brief for external collaborators
Identify best creative territory/big idea for development
Lead agency discussion, owner of feedback to lead agency
Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
Approve research framework for creative development
Influence category marketing, central marketing, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality
Lead discussions during presentations with business unit and marketing senior leadership
Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels
Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
Assess data analysis to inform strategies and assess in market results to drive business objectives
Responsible for delivering creative work and activations on time and on budget
Recipe for Success - apply now if this sounds like you!
Creative innovator with the courage to stand up for ideas and are passionate about the power of brand, design & consumer experience to impact strategic direction of business
Experience executing integrated marketing campaigns from brief to idea execution, demonstrating agency management and creative excellence.
Consistent record of drive for results
Operates with agility with solid problem solving and simplification skills
Ability to manage multiple different workstreams, complex timelines and tight deadlines
Strong communication, influence and relationship building skills in a cross-functional team environment
Experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media), social media specific experience a plus
Models resiliency in a dynamic, fast paced work environment that requires flexibility to manage multiple simultaneous projects
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.