About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 06-Oct-2021

Job Type: Regular

Description & Requirements

Position Summary

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers know the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success- while driving revenue and profit. As an Associate Brand Manager- you will be at the center for some of the biggest decisions we make.

Associate Brand Managers are leaders in our business. You turn product ideas into iconic brands on the table. Your accountability will span across strategy- advertising- media- and agency management. You’ll drive cross-functional teams of colleagues from category marketing- sales- consumer insights and multiple agency partners to bring the brands innovation plan to life for consumers and drive overall category growth for retailers by focusing on bigger and bolder bets. You’ll build plans to deliver on annual and longer term financial goal and bring the brand plan to life for consumers through development and executions of marketing campaigns. This position is best suited for someone who is creative- has a bias for action- and excellent communication skills. The incumbent must be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve agreed upon deadlines.

Key Components of the Role

  • Drive the innovation pipeline and new product development strategy and commercialization for KHC in the growing Breakfast category
    • Support the creation and validation of a multi-year innovation strategy that is rooted in meaningful consumer pain points
    • Manage the commercialization of new innovation launches
    • Collaborate with full cross-functional to take innovation ideas from concepts to reality
    • Lead 360 agency team relationships and strategic projects across year
    • Aide in sell-in of innovation with customer teams to drive innovation success
    • Develop consumer programs and in-store partnerships with customer teams at launch
  • Create breakthrough marketing communications that will build brand awareness and equity- driving trial with consumers and long-term growth for the business
    • Lead campaign on business and manage cross-agency relationships- including Media- PR- Creative- and Native Partnerships- to see through the execution of campaign objectives
  • Perform in-depth analysis and reporting of multi-channel marketing- promotional campaigns and programs to optimize their performance
  • Leverage syndicated data sources to understand own and overall category performance- bringing forth insights and recommendations that drive business impact 
  • Bring forth a consumer-first mindset to day-to-day decisions and new ideas- ensuring the integrity of the brand remains protected while balancing financial and operational considerations

Qualifications

  • 3 to 5 years experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising- consulting- media)
  • Bachelor’s degree required
  • Marketing passion with an enthusiasm for consumer marketing- culture- new product ideas and trends
  • Operates with a sense of urgency
  • Advanced leadership and drive for results
  • Advanced communication skills
  • Strategic capability and experience in marketing plan development; situation assessment- strategy and tactical plan development
  • Experience in cross-functional team management and relationship building to command respect and trust of others while driving projects forward
  • Ability to handle simultaneous projects and deliver in agreed upon timelines
  • Experience with marketing campaign development

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity