About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Future of Work Expectations

Our highest priority is always the health and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation. This will enable our transition to hybrid work while maximizing the wellbeing of our entire team.

We believe the office is a critical driver of innovation, connection and development, but also realize providing more flexibility to our employees is critical in this new world. Starting in January 2022, the majority of our salaried employees will be able to work virtually for up to two days each week to create a more agile and modern workplace. Some jobs may be required to be performed fully in person depending a role’s responsibilities and requirements.

General information

All posting locations: Chicago, Illinois, United States of America, Pittsburgh, Pennsylvania, United States of America

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 04-May-2022

Job Type: Regular

Description & Requirements

The Associate Customer Marketing (ACM) Manager is a crucial role within the US Away From Home (AFH) Business Unit leading all National Accounts – Non-Commercial marketing initiatives. The ACM is responsible for developing the marketing strategy and leading cross-functional business partners to meet our goals of building brand relevance- health- and conversion while delivering profitable growth for the channel.

The National Accounts – Non-Commercial channel consists of several large customers such as Foodbuy- Sodexo- and Aramark as well as several entertainment accounts like Six Flags and Top Golf. This channel has incredible opportunities to reach consumers through various top channels of Education (K12 and Colleges & Universities)- Healthcare- Lodging- Business & Industry where demonstrating an understanding of the channel dynamics and levers for impact is essential. There are significant growth opportunities with some of the most iconic brands in the world from the Kraft Heinz portfolio in partnership with customers that have high consumer relevance and awareness. This role also has incredible opportunities for developing a deep understanding of the business which is extremely valued for upward movement within Kraft Heinz and will unlock opportunities for professional development.

This role provides direct interaction with cross-functional activities including Consumer Insights- Sales- Brand Marketing- Operations- Research & Development- and Finance- resulting in strengthened marketing fundamentals and a broad view to driving business growth. This role also interacts with customer and industry partners- developing direct relationships to effectively drive the marketing agenda and support the overall customer strategy.

Primary Responsibilities

  • Marketing lead for Away From Home National Accounts – Non-Commercial channel

  • Responsible for marketing strategy development and execution to drive channel and customer growth in accordance with brand and Away From Home strategic priorities

  • Supports joint business planning driving marketing strategy with priority customers

  • Develops and maintains relationships with customer and industry counterparts

  • Drives collaboration- development- and execution of initiatives internally across functions

  • Monitors and analyzes sales volumes- market share trends- and competitive activity

  • Performs in-depth analysis of research and insights data- reporting on and integrating findings into multi-channel marketing programs to optimize their performance

  • Initiates and maintains R&D projects through the scoping and commercialization processes

  • Weekly reporting on initiatives and business drivers and weekly- monthly- quarterly strategic direction/items to execute against

  • Collaborate closely with cross-functional leaders including but not limited to: Sales- Brand Marketing- Finance- Project Management- R&D- Operations- Culinary- and Consumer Insights

  • P&L management- indirect ownership supporting Finance and Sales and understands key levers to increase profit.

Qualifications

  • Bachelor’s Degree in Marketing- Business or related field- MBA preferred

  • 5+ years of experience in multi-channel marketing- product management- brand management. B2B and Away From Home marketing experience a plus.

  • Experience in strategic and tactical marketing plan development- managing the P&L and budget to deliver on critical initiatives

  • Ability to synthesize consumer- operator- and channel trends translating data into actions

  • Strong numerical and analytical skills with ability to interpret quantitative data and perform detailed trend analysis applying large- raw volume data

  • Outstanding verbal- written- and interpersonal communications skills with a proven ability to work collaboratively with internal and external cross functional teams

  • Ability to handle simultaneous projects and deliver within agreed upon time frames

  • Strong organizational and project management skills

  • Ability to persuade and build coalitions and credibility across organizations

  • Comfortable with ambiguity and internally motivated to drive improvement every day

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity