Kraft Heinz

Here at Kraft Heinz, we grow our people to grow our business, because we believe that great people make great companies. When you join our table, you can expect access to an array of holistic wellness benefits* and perks, including medical, dental and vision coverage, 7% 401(k) matching, Business Resource Groups (BRGs) to help foster diversity, inclusion, and belonging for all employees, an industry-leading total rewards package that emphasizes a high discretionary bonus.

*Benefits begin 30 days after hire for hourly employees, and immediately upon hire for salaried employees.

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Associate Director, Brand Communications – Heinz at a glance...

We are here to build and grow iconic brands and marketing is how we do that. The marketing function is the center of gravity for our organization and at the heart of where we make our decisions. As marketers, we seek to understand the consumer…really understand the consumer. We ask questions. We find answers. We take the extra step to work towards a vision for future success, while driving revenue and profit. As an Associate Director (AD), you will be at have a direct impact on this future success for the business, our brands, our consumers, and our people.

Associate Directors are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions. Your responsibilities will span across strategy, advertising, media, and agency management. This position is best suited for someone who is both strategic and creative, has a bias for action, a love for disruptive marketing campaigns, and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

As the Associate Director, Brand Communications – Heinz, you will lead brand marketing campaign and communications for the iconic brand, Heinz. You will help push the limits on what the Heinz brand means to consumers and will find new ways for this brand to connect with consumers. You will work with and manage incredible creative talent, You will be responsible for thinking differently to drive breakthrough creative strategy that unlocks compelling brand ideas in the world, You will be responsible for inspiring others, internally and externally.

What's on the menu?

• Lead, manage, and develop a team of 3 direct reports to build and execute a comprehensive marketing communications strategy in service of brand growth.
• Create breakthrough communications that will build brand equity and drive long-term growth for the business, including:
• Partner with base team to translate strategic plan into clear communication priorities
• Own creative brief for external collaborators
• Manage end to end creative strategy, and ensure alignment with your understanding of the consumer and culture
• Identify best creative territory/big idea for development
• Drive agency discussion, owner of feedback to lead agency
• Think strategically and holistically across full marketing mix, with specific focus and passion on emerging platforms
• Approve research framework for creative development
• Drive strong collaboration with brand partners, central marketing excellence, consumer insights, sales, finance, and agency partners to take creative ideas & activations from concept to reality.
• Lead discussions during presentations with business unit and marketing senior leadership, and champion bold and breakthrough ideas at the most senior levels of our organization.
• Lead full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels, including hands-on management of social media team, engaging the brand in culture. Responsible for delivering creative work and activations on time and on budget.
• Develop a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy; identify areas of opportunity to deepen understanding and partner with insights leads to answer.
• Analyze data to develop strategies and assess in-market results to drive business objectives; develop learning agendas to drive continuous improvement in our advertising efforts.

Recipe for Success - apply now if this sounds like you!

• A passion for the intersection of brand building, culture, and the consumer. A desire to think differently and push creativity in service of driving the business and strategic direction of our brands. Proven track record of driving results through marketing campaigns.
• A people-first leadership approach and proven track record of recruiting, managing, and developing exceptional marketing talent.
• A desire to challenge the status quo. Demonstrated courage to stand up for new ideas.
• Exceptional problem solving skills and the ability to simplify and remove noise to focus on the most impactful ideas.
• Strong communication, influence and relationship building skills in a cross-functional team environment. Proven experience working with a broad range of agency partners.
• Demonstrated resiliency and a desire to work in a dynamic, fast paced environment that requires agility and the ability to manage multiple simultaneous projects.
• 10+ years’ experience in CPG brand marketing, experience across agency and clients side a plus .
• Bachelor’s degree required.

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.