All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 14-Sep-2023
Ref #: R-74465
Remote, Hybrid or Onsite: Hybrid
Description & Requirements
The Analytics & Category Foresight Associate Director- Away From Home (AFH)- will be responsible for strong marketplace- consumer- operator- and business understanding to enable informed planning of KHC’s AFH businesses. The Associate Director is responsible for identifying- developing and integrating business insights to drive a growth mindset- with the consumer and AFH operators front and center. An expert in data analysis and application- the Associate Director will enable a consumer data-informed planning mentality across the AFH organization.
This position will have accountability for understanding the AFH marketplace and enabling foresight to what the future will look like and how it will impact KHC businesses. This role will draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to KHC. A self-starter- and creative problem solver- the Associate Director will proactively identify areas of influence and opportunity to enable the AFH business to recognize the growth ambition.
This role requires a person who can be:
Strategic: Be a key strategic business partner to Marketing & Sales team and a thought leader. Demonstrate their understanding of the consumer- operator- data analysis methodologies/techniques- standard processes and experience to drive the business forward
Influential: Influence across the organization and work seamlessly with cross-functional teams
Impactful: Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing- business- operators and consumers
An Owner: Possess a willingness to get into the details- think and act like a start-up- and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Naviagte through ambiguity- while showing strong drive for results and project leadership skills; Highly adaptable in an environment of change
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive storytelling behaviors though the organization
Self-motivated: Ability to handle many workstreams- opposing priorities and distill a plan that can be implemented for the team
Analytical: Ability to see through data and recognize patterns to inform business both brand and operator actions
Collaborator: Teammate- works well in a fast-paced entrepreneurial environment
Curiosity & Action: High degree of intellectual curiosity and creative insight- coupled with a drive for actionable- tangible results
Influence: Ability to influence at senior levels of an organization and drive focus and impact
Essential Functions & Responsibilities
Lead Consumption foresight to guide business planning- and own communication and integration of AFH category forecasts
Lead SupplyTrack Consumption reporting & analysis
Identify emerging AFH data capabilities- test and learn approaches- and guide KHC to the forefront of the industry in this space
Connect with retail counterparts to develop industry and consumer perspective and offer outstanding and differentiating insights to our external customers
Take a key leadership role in shaping 1Yr- 5Yr- and 10Yr Growth Strategy for AFH
Support Enterprise Transformation Agenda - support consumer insights best practices and center of excellence initiatives
Expected Experience & Required Skills
10+ years experience in a strategic insights or consumer analytics role- preferably within CPG
Foodservice/Away from Home experience on the manufacturer side is required
Proficiency in Supply Track data analysis is required; working knowledge of CREST- Technomic and Datassential tools preferred
Proficient in various market research techniques- including both qualitative and quantitative methods and storytelling insights to business partners
Experience working with both primary and secondary data sources
Solid understanding of syndicated research tools (e.g. Nielsen- Circana- etc)
Ability to lead multiple projects simultaneously
High level of tolerance for working in ambiguity- leading change and inspiring change management
Masters Degree Preferred
Work Environment & Schedule
This is a Hybrid role with 3 days a week in the local office- with limited travel or visits to external locations; offices are open workspaces. Additionally- this role requires working a salaried- exempt schedule to best execute against customer and internal expectations
Physical demands include but not limited to
Willingness to drive and/or travel as needed (~20%)
Operate a computer and view screens for ~100% of work schedule
#LI-Hybrid
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.