All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 02-Nov-2023
Ref #: R-76371
Description & Requirements
The NA Enterprise Insights & Partner Relations Associate Director, will be responsible for providing enterprise insights, incorporating macroenvironment trends with consumer behaviors both at home and away from home to support business growth in addition to building strong relationships with key partners to deliver these insights. This position is responsible for identifying, developing and integrating business insights across the enterprise to drive a growth mindset, with the consumer front and center. An expert in connecting data for new insights and storytelling will be critical to this role.
The Associate Director will have accountability for developing a partner roadmap to most efficiently and effectively balance spend with rigor. This includes assessing and rightsizing current relationships and identifying knowledge gaps warranting incremental partnership opportunities. The Associate Director will serve as the key point of contact with existing partners, across North America, to ensure we are leveraging the best tools and insights to impact KHC businesses. They will also lead the vetting of new partners to put KHC at the forefront of emerging capabilities.
The Associate Director will also be a leader in developing marketplace and consumer thought pieces and develop ‘one source of the truth’ perspective to inform enterprise strategy, quarterly earnings commentary, and external communications content. Key connection points across the organization will be Investor Relations, Communications, Strategy & Transformation, Marketing, and Sales.
The Associate Director must draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to KHC. A self-starter, and creative problem solver, the Associate Director will proactively identify areas of influence and opportunity to enable the enterprise to recognize the growth ambition.
This role requires a person who can be:
Strategic: Be a key strategic business partner and inspiring leader to internal clients, Marketing and Insights as well as external partners. Leverage understanding of the macro economic environment, consumers, customers, data analysis methodologies/techniques, best practices and experience to drive the business forward.
Influential: Influence and work seamlessly with cross-functional teams. Influence partnerships to ensure KHC is leverage best in class tools and expertise.
Impactful: Drive to "so-what’s" by making actionable recommendations rooted in deep understanding of marketing, business, and consumers.
An Owner: Possess a willingness to get into the details, think and act like a start-up, and build out approaches with partners that may not exist today
Flexible: Be creative to adjust to changing enterprise priorities and business challenges. Thrive in ambiguity, while showing strong drive for results and leadership skills
Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive storytelling behaviors though the organization
Self-motivated: Ability to handle many workstreams and relationships, opposing priorities and distill large data sets to provide insights
Analytical: Ability to see through data and recognize patterns to inform business direction at an enterprise level. To provide the insights in a story that business team can use for their businesses.
Collaborator: Team player, works well in a fast-paced entrepreneurial environment. Strong desire to leverage the best of our partners and build stronger tools and insights for the organization.
Curiosity & Action: High degree of intellectual curiosity and creative insight, coupled with a drive for actionable, tangible results.
Influence: Ability to influence at senior levels of an organization and drive focus and impact
Essential Functions & Responsibilities
Lead enterprise insight building and delivery to guide business growth. Provide distilled insights for Investor Relations, enterprise questions
Lead identification of insight tool gaps across the Insight organization, vet key strategic partners and work with Procurement & Legal on contract negotiations
Lead integration of strategic partners into the Insights ecosystem
Identify emerging insight capabilities and partners, test and learn approaches, and guide the business
Take a key leadership role in shaping 1Yr, 5Yr, and 10Yr Growth Strategy by providing enterprise insights
Support Enterprise Transformation Agenda - support consumer insights best practices and center of excellence initiatives
Expected Experience & Required Skills
10+ years experience in a strategic insights or analytics role, preferably within CPG
CPG research experience is required, experience in both the client and supplier side is ideal.
Proficiency in data analysis is required; Circana/NPD, Numerator, is preferred.
Proficient in various market research techniques, including both qualitative and quantitative methods
Experience working with both primary and secondary data sources
Working knowledge of syndicated research tools (e.g. Nielsen, Circana, etc)
Strong storytelling skills and ability to influence all levels of an organization
Ability to lead multiple projects simultaneously
High level of tolerance for working in ambiguity, managing change and leading change management
Advanced Degree Preferred
Work Environment & Schedule
This is a Hybrid role with three days a week in the local office, with limited travel or visits to external locations; offices are open workspaces. Additionally, this role requires working a salaried, exempt schedule to best execute against customer and internal expectations.
Physical demands include but are not limited to
Willingness to drive and/or travel as needed (10-20%)
Operate a computer and view screens for ~100% of the work schedule
#LI-Hybrid
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.