About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Don Mills, Ontario, Canada

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 26-May-2022

Job Type: Regular

Description & Requirements

Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success- while driving revenue and profit. As a Brand Manager you will be at the center for some of the biggest decisions we make.

Brand Managers are leaders in our brands and businesses: You turn ideas into actions. Your responsibilities will span across strategy- advertising- media- and agency management. This position is best suited for someone who is creative- has a bias for action- a love for social media- and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.

The Brand Manager role on Kraft Dinner brings the opportunity to work on an iconic brand that is beloved along with the chance to bring a new brand launched in 2021 to life. You will be responsible for partnering with incredible creative talent to find new ways for these brands to reach consumers.  You will be responsible for thinking differently about how we advertise- and for inspiring others to do the same. 

Key Components of the Role

  • Own breakthrough communications that will build brand equity and drive long-term growth for the business
    • Lead end to end creative strategy
    • Own creative brief for external collaborators
    • Identify best creative territory/big idea for development
    • Lead agency discussion- owner of feedback to lead agency
    • Think strategically and holistically across full marketing mix- with specific focus and passion on emerging platforms
    • Approve research framework for creative development
  • Influence category marketing- central marketing- consumer insights- sales- finance- and agency partners to take creative ideas & activations from concept to reality
  • Lead discussions during presentations with business unit and marketing senior leadership
  • Lead full cross-agency team (creative- social- media- PR) to bring ideas to life and  extend campaign across relevant channels
  • Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
  • Assess data analysis to inform strategies and assess in market results to drive business objectives
  • Responsible for delivering creative work and activations on time and on budget

Qualifications

  • Creative innovators with the courage to stand up for ideas and arepassionate about the power of brand- design & consumer experience to impact strategic direction of business
  • Proven track record of drive for results and leadership
  • Operates with agility with solid problem solving and simplification skills
  • Strong communication- influence and relationship building skills in a cross-functional team environment
  • 5+ years of proven experience in marketing for a CPG company or experience supporting on the agency side (advertising- consulting- media)- social media specific experience a plus
  • Bachelor’s degree required- MBA preferred
  • Models resiliency in a dynamic- fast paced work environment that requires flexibility to manage multiple simultaneous projects

#LI-Hybrid

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity