All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 11-May-2023
Ref #: R-69862
Description & Requirements
Marketing is at the core of our world and at the heart of where we make our decisions. Marketers understand the consumer… really understand the consumer. They ask questions. Find answers. They take the extra step to work towards a vision for future success- while driving revenue and profit. As a Brand Manager you will be at the center for some of the biggest decisions we make.
Brand Managers are leaders in our brands and businesses: You turn ideas into actions. Your responsibilities will span across strategy- advertising- media- and agency management. This position is best suited for someone who is creative- has a bias for action- a love for social media- and excellent communication skills. You should be comfortable working both horizontally and vertically across an organization to keep multiple projects and priorities moving forward to achieve goals.
The Brand Manager role on Lunchables brings the opportunity to work on a beloved kids food brand on a quest to be a massive influence in kid culture- beyond food. The brand is embarking on an ambitious journey to build this iconic for the next decade of growth- with innovation and communications at the core of this plan. You will be responsible for partnering with incredible creative talent to find new ways for these brands to reach consumers. You will be asked to think differently about how we advertise- and to inspire others to do the same.
Key Components of the Role
Own breakthrough communications that will build brand equity and drive long-term growth for the business
Lead end to end creative strategy
Own creative brief for external collaborators- including the business problem to be solved
Identify best big idea for development
Lead agency discussion- owner of feedback to lead agency
Think strategically and holistically across full marketing mix- with specific focus and passion on emerging platforms
Approve research framework for creative development
Influence category marketing- central marketing- consumer insights- sales- finance- and agency partners to take creative ideas & activations from concept to reality
Lead discussions during presentations with business unit and marketing senior leadership
Lead full cross-agency team (creative- social- media- PR) to bring ideas to life and extend campaign across relevant channels
Advocate for a deep comprehension of the consumer and use consumer insights to drive brand and campaign strategy
Assess data analysis to inform strategies and assess in market results to drive business objectives
Responsible for delivering creative work and activations on time and on budget
Qualifications
Creative innovator with the courage to stand up for ideas and are passionate about the power of brand- design & consumer experience to impact strategic direction of business
Proven track record of drive for results and leadership
Operates with agility with solid problem solving and simplification skills
Strong communication- influence and relationship building skills in a cross-functional team environment
Prior proven experience in marketing for a CPG company or experience supporting on the agency side (advertising- consulting- media)
Models resiliency in a dynamic- fast paced work environment that requires flexibility to manage multiple simultaneous projects
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.