General information

All posting locations: CAN-ON, , Canada

Job Function: 05 - Marketing

Date Published: 23-Feb-2023

Ref #: R-66692

Description & Requirements

    Role Overview

    This role is a 12 month fixed term contract.

    The Brand Manager – Kraft Dinner (KD) will create consumer demand for the KD business and help with formulating the brand's long-term strategy and developing and executing marketing plans. You will define the brand's strategic vision- product- pricing- packaging- trade merchandising- advertising and promotion strategies to build the portfolio for growth over the next 3-5 years. You will work in collaboration with other stakeholders on marketing initiatives in support of long-term strategies with help from the business unit team. You will also be accountable for delivering the brand's profit- volume and market share goals.


    • Create consumer demand for assigned brands/categories and formulate the brand's long-term strategy

    • Define the brand's strategic vision & foundations to develop strategies across consumer- product- pricing- packaging- trade merchandising- advertising to redefine our brands for the next generation.

    • Partner on marketing initiatives in support of long-term strategies through leadership of the cross-functional team including sales- finance- revenue management- business development- R&D- growth & communications.

    • Collaborate with Brand Communication Team to drive excitement and win at making our brands culturally relevant with next generation and win both in and out of store with breakthrough communications.

    • Own the P&L for respective brands and categories and accountability for delivering profit- volume- and market share objectives

    • Steer cross-functional commercialization team to deliver product and packaging changes- including quality improvements- cost reductions and new item launches

    • Lead negotiations on new product opportunities or developments within set timescales and budgets

    • Provide field sales tools- materials- and training on brand/product introductions or enhancements- as well as new marketing/sales campaigns- to achieve sales goals

    • Oversee analysis and reporting of performance across various key performance indicators (KPIs)


    • Experience in marketing for an established or startup CPG company or experience supporting on the agency side (advertising- consulting- media)

    • A naturally curious thought leader

    • Operates with a sense of urgency and agility

    • Strong leadership and drive for results

    • A natural storyteller and communication leader

    • Strategic capability and experience in marketing plan development; situation assessment- strategy and tactical plan development

    • Experience working with creative- packaging- & media agencies & consumer research vendors and suppliers

    • Experience in cross-functional team management

    • Ability to handle simultaneous projects and deliver to timelines


    About Us

    The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

    No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

    Our Culture of Ownership, Meritocracy and Collaboration

    We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

    As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

    Kraft Heinz Canada - New Headquarters - 2023

    Kraft Heinz is on a journey of transformation and part of this plan is to move our Global HQs back into city centers. It is time for Toronto to shine with a Canadian innovation and talent hub that reflects our unique people & food culture. After 40 years at the Don Mills location, the Kraft Heinz Canada headquarters will move to the Queen’s Quay Terminal (QQT) at 207 Queen’s Quay West. Roles currently based out of the Don Mills office will move to Queen’s Quay upon its opening in Spring-Summer 2023. We are thrilled to be moving to this vibrant, waterfront location in close proximity to public transportation. We are taking the design of our new workplace to the next level with modern furnishings, amenities, spacious co-working areas and a state-of-the-art Kitchen, putting Food at the heart of the overall employee experience. Flexible work is here to stay, and we need a space that will keep the pace. Modern technology will enhance our experience both at home and in the office. Having all of us together in our new vibrant space will deliver a rich, team-focused, agile experience that promotes connection, communication, collaboration and transparency.

    Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.