General information

All posting locations: Madrid, , Spain

Job Function: 05 - Marketing

Date Published: 31-May-2023

Ref #: R-70296

Description & Requirements

We have an exciting opportunity available for a Brand Manager to make a difference at Kraft Heinz!

The position lies within the Iberia business unit- with its office located in Madrid it will provide a maternity cover for a fixed period. You will report into the Head of Marketing Iberia working alongside peers always trying to reach the next level.

Rolling out the marketing strategy of our beloved brands and being an active part in activations and innovation projects will be your main mission.

You act as commercial project leader for innovation & renovation projects from idea to execution; executing and tracking of recently launched innovations.

In brief- you take ownership of:

  • Leading the 360° Marketing and Brand Strategy- building ATL and BTL campaigns for a more than 100-year brand;
  • Leading media planning for the brand- including channel choices & investment strategy;
  • Bringing to life the media asset creation by building and leading an outstanding activation plan;
  • Working side by side with creative and media agencies to bring new bold ideas to life in the market;
  • Handling the full 360 launch plan for innovation- with positive relationship and influencing on their development with the CE Brand Build team;
  • Crafting and deploy the PR & Influence roadmap to increase relevance a bring new news to our consumers;
  • Budget management to ensure the achievement of targets and development


Hard Skills and Capabilities

  • University degree in Marketing
  • Proven experience in Brand Marketing with strong functional marketing knowledge
  • A deep passion for understanding consumers and brands
  • Enthusiastic with a strong drive to build tomorrow’s business
  • Creative problem solver in terms of finding opportunities- defining solutions and ways of working
  • Strong proficiency in Spanish and English is essential.

Professional Attributes

  • Communication & interpersonal skills - With us- you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent interpersonal skills to deal with all kinds and levels of different stakeholders.
  • Ability to Simplify - Simplification skills will be highly appreciated- when providing simple solutions taking care of sophisticated challenges.
  • High pressure - A fast paced and multifaceted environment is what keeps you energized.
  • Team player - The Power of We. Always working towards the same common goal together with your teammates.
  • Curiosity- proactivity & passion: You’re curious- proactive and enthusiastic. People know you as the driver of the team.

What we offer you

  • An ambitious employer with a fast career track like only few other companies can match
  • Flexibility: we have a hybrid working model providing you with the empowerment to ensure work-life balance
  • A competitive salary and excellent bonus structure (above market)
  • Permanent contract: we believe in doing big bets on people
  • Always room for new insights; if you have an excellent idea- please let us know- and we can set it in action!

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.