General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Date Published: 04-Jan-2024

Ref #: R-78026

Description & Requirements

The Brand Manager, Powdered Beverages, will act like the CEO of the Powdered Beverage business, challenging the status quo to drive ground-breaking, profitable growth for Powdered Beverages. This person will be accountable for developing the long-term brand strategies as well as one-year action plans and programs, guiding a cross-functional team from insights through delivery. This role has broad exposure to all functional activities on the brand, including Consumer Insights, Innovation and Renovation, Omni-shopper, Sales, Forecasting, Operations, and Finance, resulting in strengthened marketing fundamentals and a broad approach to driving business growth.

Key Components of the Role

  • Develop short- and long-term business and marketing plans for Powdered Beverages

  • Leverage multiple syndicated data sources to understand own and competitor performance, diagnose and clearly communicate own brand challenges and marketplace white spaces, and develop a strategy and action plan to drive growth

  • Develop portfolio strategy, including a 3-year renovation and innovation roadmap, to best meet consumer needs

  • Own business risks and opportunities and overall P&L Management

  • Build compelling sell stories to drive growth on new and existing SKUs

  • Partner with Revenue Management/Finance to assess Price Promo Architecture plans and lead SKU rationalization

  • Partner with Brand Communications and Omni-shopper teams to bring brand strategy to life consistently at every consumer touchpoint

  • Resolve financial viability, operational feasibility, and strategic fit of brand activities.

  • Lead cross-functional commercialization team to deliver product and packaging changes, including quality improvements, cost reductions and new item launches

  • Drive new product development in partnership with cross-functional, including concept, pack, product & go-to-market plans

  • Own the P&L for Powdered Beverages with accountability for delivering profit, volume, and market share objectives

  • Lead annual budget planning for Powdered Beverages


  • Education in Business, Marketing, Strategy, Marketing, or General Management emphasis preferred

  • Sophisticated experience in marketing, product management, or brand management preferred

  • Strategic, problem solver who will also implement with excellence

  • Intellectually curious, who can bring outside-in thinking to help find new, bold solutions to existing challenges

  • Strong collaborator, who can lead cross-functional teams

  • Self-starter, who operates independently

  • Prior experience leading a P&L preferred, strong commercial foresight

  • Consumer-obsessed with the ability to identify market trends and key insights

  • Comfortable challenging the status quo and driving decisions via strong, data-led stories

  • Outstanding verbal, written and interpersonal communications skills

  • Excellent organization and project management skills

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact