All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 15-Sep-2023
Ref #: R-74777
Remote, Hybrid or Onsite: Hybrid
Description & Requirements
What do we bring to the table?
Benefits begin immediately upon hire (salaried)
Fully customizable medical plans (HRA- HSA- FSA)- up to 5 carrier choices by location
Prescription (Rx) card
Full suite of additional plans: vision- dental- life- disability- adoption/family planning reimbursement- childcare- parental leave
LiveWell lifestyle/well-being discount and rewards program (for example- $50 subsidy for fitness tracker)
401(k) matching + extra 3% freebie company contribution
Business Resource Groups (BRGs)
Award-winning Ownerversity learning & development resource library
Employee Assistance Program (EAP) for mental health support
Learn more about life #hereatKraftHeinz on our YouTube channel!
What's on the menu?
The marketing team’s job is to create a compelling vision and brand strategy across key elements of the business to deliver long term growth. A Kraft Heinz marketer knows the world and the context within which their Brand competes today and where it can compete in the future. As a Brand Manager on the North American Coffee team- you will formulate the long-term strategy for a Kraft Heinz’s Brands (Maxwell House- Nabob- Gevalia- IHOP- Ethical Bean) and help implement the marketing plans. This role defines the product mix- pricing- packaging- trade merchandising- advertising- and promotion strategies. With oversight of the P&L- you’re accountable for delivering profit- volume- and market share objectives. You will be responsible for building consumer and customer demand for the assigned business and implementing your marketing initiatives through leading the cross functional team. This includes partnering with the innovation team to improve quality- make packaging updates- cost reductions and new item launches. As well- driving strong collaboration with the central insights and communications team to bring compelling campaigns to market. Brand Managers are leaders in our brands and businesses: You unearth opportunity to drive impact and turn ideas into actions.
Brand Manager - US Coffee
Identify competitive- category- consumer- shopper- and retailer insights to validate current concepts and identify new opportunities that will drive growth- volume and profit objectives.
Establish product plans for novel ideas --- need to be comfortable with ambiguity and thrive on change.
Lead long term strategy & creation of 3-5 year innovation pipeline plans with new product concepts- consistent with platform strategies
Work with Sales team to ensure execution of Category playbook- ensuring understanding of Brand strategy- and delivery of results.
Lead and execute innovation agenda for multiple growth platforms to deliver against revenue and profit targets. Develop the platforms from insight to strategy- to concept to commercialization. Partner with Global counterparts- Business Build teams- R&D- Consumer Insights- Sales- Supply Chain and Finance to deliver innovation to market.
Recipe for Success: Apply now if this sounds like you!
Core marketing experience (e.g. creation of brand plans- new product launches- providing creative direction- building and executing consumer promotions) ideally in CPG industry
Demonstrates initiative and leadership- with a strong drive for results
Operates with agility with solid problem solving and simplification skills
Proven analytical capabilities in interpreting and driving action from data
Ability to influence management- lead cross functional teams- handle simultaneous projects- and work through others
Consumer obsessed with the ability to identify market trends and key insights
Strong leadership and committed to results
Outstanding verbal- written and interpersonal communications skills
Excellent organization and project management skills
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.