About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Düsseldorf, , Germany

Job Function: 05 - Marketing

Department: 05 - 03 - Marketing & Trade Activation

Date Published: 13-Sep-2022

Job Type: Regular

Description & Requirements

About the Position
 

We have an exciting opportunity available for a Brand Manager Heinz (m/f/d) to make a difference at Kraft Heinz. The position lies within the Commercial GAS business unit- with its office located in Dusseldorf and is reporting into the Head of Marketing DACH.

The delivery of expanding Heinz into new growth platforms while building the brand into the emotional space will be your primary responsibility. You’re constantly looking for improvement activities within you team.

In brief- you take ownership of;

  • Support in building the Heinz brand: resonating in culture- instantly recognizable.
  • Review digital and social strategy and deploy yearly plans to build strong communities around Heinz
  • Plan and launch innovations- accompanied by full communication and activation plans
  • Build- recommend and implement strong media and in-store activation annual plans
  • Budget management
  • Intern management

Qualifications

Hard Skills and Capabilities

  • Bachelor or Master’s degree in business- economics or comparable fields; specialization in Brand Marketing preferred
  • Minimum of 4-5 years of practical experience in Brand Marketing in FMCG or agency or start-ups;
  • Strong proficiency in English is essential. German proficiency preferred
  • You are a foodie or have worked in food before

Professional Attributes

  • Communication Skills - People are easily be exposed to senior management- no matter their level. Therefore- it’s important to have excellent interpersonal skills- to take care of all kinds of different collaborators.
  • Curiosity- positivity & passion - You’re curious- positive and enthusiastic. People know you as the driver of the team.
  • Empathy – listening to the customer - You’re known for your emotional intelligence. You listen more and talk less- and therefore truly understand your customer. With that demeanor you build commercial chances to optimize the customer experience.

What we offer you

  • An ambitious employer with a fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Flexibility; we have a hybrid working model providing you with the empowerment to take ownership of your work-life balance.
  • Always room for new insights; if you have an excellent idea- please let us know- and we can set it in action!


 

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.