General information

All posting locations: Düsseldorf, , Germany

Job Function: 05 - Marketing

Date Published: 20-Mar-2024

Ref #: R-80659

Remote, Hybrid or Onsite: Hybrid

Description & Requirements

About the position

We have an exciting opportunity for a Brand Manager (m/f/d) at Kraft Heinz in Düsseldorf! In this position you will report to the Head of Marketing and be primarily responsible for developing and implementing marketing activities to achieve ambitious portfolio growth strategies, backed by global resources and learnings.

Further responsibilities

  • Responsible for innovation & renovation projects from idea to execution; executing and tracking of recently launched innovations.
  • Understand consumers’ needs and identify relevant insights.
  • Develop a winning marketing strategy and the respective product & activation plans.
  • Preparing country long term and annual plans and ensuring excellent execution of agreed plans
  • Working on the creation/coordination of ATL and BTL activities à
  • Closely cooperate with international Marketing Teams and the local Category, Sales, Finance and S&OP teams
  • Monitor competitive activities.
  • Tight control of allocated marketing budget

Your qualifications

  • Bachelor’s or master’s degree in management, marketing or economics
  • 2-4 years of experience in Marketing and/or Trade marketing
  • Ideally first experience in an FMCG environment
  • Fluent in English and strong proficiency in German.

Professional attributes

  • Can do mentality: You work pro-active, solution oriented and get things done.
  • Ability to Simplify: Find simple solutions to complex challenges.
  • High pressure: A fast paced and dynamic environment is what keeps you energized.
  • Team player: You are always working towards the same common goal together with your teammates.

What we offer

  • A fast-track career that few other companies can offer.
  • A competitive salary and an excellent bonus structure (above the market average).
  • A permanent employment contract because we are counting on you from the very beginning.
  • Flexible working hours in a hybrid working model
  • Attractive social benefits & employee benefits (e.g. company pension scheme, capital-forming benefits, corporate benefits and much more)

Our recruitment process

After your application has been reviewed, you will be invited to have an initial telephone conversation with the Talent Acquisition team. If this is positive, you will have the following interviews:

  • Senior Brand Manager and HR Business Partner
  • Online test
  • Head of Marketing and Cross-function
  • Head of HR
  • Everything positive? Then everything is ready for your offer!

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.