About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Newmarket, Auckland, New Zealand

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 06-May-2022

Job Type: Regular

Description & Requirements

About the role

Here is a fantastic opportunity to join one of the top tier Global FMCG companies in New Zealand- become part of a super energetic and fast-paced marketing team driving iconic brands such as Wattie’s- Heinz- Chef- Gregg’s- Eta and next generation favourites like F.Whitlock & Sons and Plant Proteinz!

Unlike most other global FMCG businesses- we develop our brands locally- we create our NPDs locally- we manufacture locally… and if you prove yourself here in NZ- the world is your oyster!

Key responsibilities

This position is within our Ready Meals brand marketing team- based in Newmarket- New Zealand- responsible for developing and implementing the marketing activities to achieve forecasted sales with approved marketing spend across Australia and New Zealand.

  • Lead brand NPDs including idea generation- preparation of business plans- P&L management- go to market planning for both AU and NZ- and post launch audits
  • Work collaboratively with Senior Brand Manager and Commercial Strategy team to develop strategy development including one and three-year plan
  • Lead portfolio packaging renovation projects from briefing to validation- implementation and changeover management
  • Develop and implement above the line and below the line activities for new product launches- including media campaigns- POS- and consumer promotion plans for assigned category portfolio
  • Liaise with agencies to develop & execute marketing & advertising campaigns
  • Monitor brand performance and develop consumer insights through research tools and reporting
  • Support annual budgeting- quarterly forecasting and manage monthly A&P spend
  • Communication and coordination across cross-functional teams including Sales- Operations and Management

This is a truly unique role where you will work on global and local brands and leverage global resources and learnings. You’ll be treated as an owner from day one- working closely with cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success.


About you

  • Tertiary qualification in Marketing- Communications or related discipline
  • 2-5 years of FMCG brand marketing experience
  • Strong project management experience on NPD- renovation and advertising
  • Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred)
  • Exceptional stakeholder management to lead cross-functional teams while also managing expectations
  • High level of interest in anything about Food is preferred


We empower our people to own their work- and it’s true our employees are our competitive advantage – so we take care of our Kraft Heinz family with our ‘Live Well’ benefits program:

  • Wellbeing - annual health checks & flu shots-
  • Purchase Leave – purchase additional annual leave at the beginning of each calendar year
  • Parental Leave - 12 weeks paid parental leave for primary caregivers

The Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces- promotes and values diversity and inclusion. Research shows that candidates from underrepresented backgrounds hesitate to apply for roles if they feel they don’t meet 100% of the criteria. So- if this opportunity excites you and you think you have skills and experience that can add value (even if not specified)- please don’t hesitate to apply!


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity