General information

All posting locations: Southbank, Victoria, Australia

Job Function: 05 - Marketing

Date Published: 09-Nov-2022

Ref #: R-62796

Description & Requirements

About the role:

Due to an internal promotion- we have a unique opportunity for a passionate- self-driven FMCG marketer to take ownership of one of our most critical portfolios across ANZ- our Beverage categories. Overseeing the direction of the iconic Golden Circle brand- this role has ownership of a range of activities such as strategy and brand development- NPD- marketing activation and developing advertising and communications.

Key Responsibilities:

  • Develop and implement advertising- POS- publicity and consumer promotion plans
  • End to end campaign management to execute marketing & advertising campaigns
  • Assist in strategy development including one and three year plans
  • Develop and implement new product launches and marketing plan
  • Monitor brand performance and develop consumer insights through research tools and reporting
  • Support annual budgeting- quarterly forecasting and manage monthly A&P spend
  • Communication and coordination across cross-functional teams including R&D- Sales and others
  • Lead brand NPD including idea generation- preparation of business plans- P&L management and post launch audits

This is a truly unique role where you will work on a market leading local brand with the opportunity to leverage global resources and learnings from the broader Kraft Heinz business.  You’ll be treated as an owner from day one- working closely with cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success.

About You:

The successful candidate will demonstrate:

  • 3+ years of FMCG brand marketing experience
  • Strong project management experience on NPD and creative/advertising
  • Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred)
  • Exceptional stakeholder management to lead cross-functional teams while also managing expectations
  • Problem solver who can think outside the box- with resiliency to bounce back from set backs
  • Ability to operate in a fast-paced environment
  • Experience with creative and media campaign development and agency relationships advantageous

Benefits Program

  • Hybrid Working- flexibility around when and where you work.

  • Gatherings - monthly drinks & nibbles- End of Year Celebration.

  • Wellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars.

  • Volunteering – volunteer days with Foodbank- meal packing events for our Global partner Rise Against Hunger.

  • Parental Leave - 12 weeks paid parental leave for primary caregivers

  • In-house training programs - Access to our online learning platform- Ownerversity for continuous learning and development.

  • Career Development - Opportunity to be mentored by excellent leaders and have on-the-job skill development and coaching.

  • Cultural Leave - Two days paid leave per calendar year for the purpose of fulfilling or observing religious- ceremonial or culturally significant days.

The Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces- promotes and values diversity and inclusion. Research shows that candidates from underrepresented backgrounds hesitate to apply for roles if they feel they don’t meet 100% of the criteria. So- if this opportunity excites you and you think you have skills and experience that can add value (even if not specified)- please don’t hesitate to apply!


About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.