All posting locations: Beşiktaş, İstanbul, Turkey
Job Function: 05 - Marketing
Date Published: 03-May-2023
Ref #: R-69609
Description & Requirements
About the Position
We have an excellent opportunity available for a Brand Manager to make a difference at Kraft Heinz Turkey. The Brand Manager lies within the Marketing team and is based in our Akmerkez Office. You’ll be working in a high performing team- alongside peers always trying to reach the next level. You’ll be reporting into Head of Marketing. Develop and implement marketing activities to achieve ambitious portfolio growth strategies- backed by global resources and learnings will be your primary responsibility.
Required skills- qualifications- and experience:
• You are curious and show passion about consumers. You understand what an insight is vs observation/data.
• You understand the concept of category- you know how to track KPIs across the portfolio to identify issues and opportunities.
• You are familiar with the concept of Key Brand Pillars/Documents (eg: Brand positioning). You identify root causes and drivers of current brand performance and consumer preference
• You are familiar on identifying innovation opportunities for the business; emerged from a growing trend- consumer insight/problem to solve- competition move etc. You have participated in innovation projects- what makes a good robust business case in terms of innovation- and you know what your role in a project team is.
• You understand what makes a great brief. You understand the core production process for the most widely used communication platforms/ formats. You understand the role of different agencies (media- creative- tech) and their role in driving brand impact.
• You work with the Category Team to execute excellent in-store visibility plans on and off shelf tailoring them for different customers and channels where appropriate- using shopper and customer insights. You monitor KPIS (brick &mortar and e-commerce).
• You understand the key levers that drive consumer penetration- consumption- trial and repeat. You analyze data from a variety of sources to have a comprehensive understanding of performance.
• You show a rigorous commercial mindset- understanding key channels- key data sources for tracking performance. You understand a full P&L.
• You have the spirit of being a strategic business partner that nurtures internal and external cross functional collaborations- understanding what the role of the different partners is and what are their main needs.
What you bring:
- Bachelor or master’s degree from a reputable university
- Minimum 4 years marketing experience
- Brand management experience in FMCG or similar accountabilities
- A strong command over English with an ability to understand and communicate clearly and effectively
- 1 to 2 years of project management experience
What we offer you
- A fast career track like only few other companies can match.
- Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.