All posting locations: Southbank, Victoria, Australia
Job Function: 05 - Marketing
Date Published: 19-Apr-2024
Ref #: R-81677
Description & Requirements
Due to an internal promotion, we have the opportunity for a self-driven FMCG marketer to take ownership of our iconic local brand Golden Circle. This role drives a range of activities such as strategy and brand development, NPD, and developing advertising and marketing campaigns.
Key Responsibilities:
- Develop and implement advertising, POS, publicity and consumer promotion plans
- Lead brand NPD including idea generation, preparation of business plans, P&L management and post launch audits
- Develop and implement product and packaging updates
- Assist in strategy development including one and three year plans
- Monitor brand performance and develop consumer insights through research tools and reporting
- Support annual budgeting, and quarterly forecasting
- Communication and coordination across cross-functional teams including Sales, Operations and Management
This is a truly unique role where you will work on an iconic local brand, leveraging global resources and learnings. You’ll be treated as an owner from day one, working closely with cross-functional teams to drive category success while being supported by a close-knit team who will set you up for success.
About you:
- 2-3 years of FMCG brand marketing experience
- Strong project management experience on NPD and creative/advertising
- Analytical skills with the ability to demonstrate data-driven decision making (IRI or Nielsen preferred)
- Exceptional stakeholder management to lead cross-functional teams
- Problem solver who can think outside the box, with resiliency to bounce back from set backs
- Ability to operate in a fast-paced environment
About us:
- Hybrid Working – Flexibility around when and where you work.
- Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.
- Parental Leave – paid time off for both primary AND secondary caregivers.
- Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
- Great Place to Work certification in Australia.
- In House Training Programs
- Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.
#LI-DNI
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.