General information

All posting locations: Newmarket, Auckland, New Zealand

Job Function: 01 - Sales

Date Published: 25-Jan-2023

Ref #: R-63771

Description & Requirements

About the Role:

The Category Analyst is responsible for supporting the development- communication and execution of retailer-tailored strategies that align with the delivery of our company’s targets. As part of the ANZ Commercial Strategy team- this individual must be able to work independently and cohesively as part of a team. They will also need to build strong relationships with cross functional partners in areas such as Sales- Marketing- Category Development- Field Sales- Procurement and Demand Planning. 

Key Responsibilities:

Delivery of Annual Operating Plan

  • Identify risks- develop and monitor retailer-oriented plans through cross-functional initiatives.

  • Communicate category strategy and assumptions- engaging sales- marketing and demand planning.

Development of category-specific retailer strategies

  • Work with sales on bottom up customer planning- including customer segmentation- shelf relay opportunities- ranging gaps and promotional activation.

  • Understand category role internally and across different customers- developing external customer rationale for promotional strategies based on insight.

Innovation (NPD) selling story and assumptions

  • Define customer target setting for new product launches- including distribution- cost price and margin assumptions.

  • Build commercial plan for NPD and engage sales in executional delivery.

Business support

  • Assess ranging gaps across customers to drive profitable sales growth.

  • Deliver the annual distribution drive plans to management and Field.

About You:

  • Able to collaborate effectively across markets and functional teams.

  • Comfortable in customer-facing role to sell plans to an external audience- with strong interpersonal skills to influence and sell recommendations internally

  • 1-2 years of working experience in Category Management and Shopper insights- Key Account Management or Sales related function (FMCG is desired).

  • Comfortable with data insights platforms (for example: Dunhumby- Quantium).

  • Advanced Excel and Power Point.

  • Understanding of retail and shopper metrics.

Benefits Program:

  • Hybrid Working- flexibility around when and where you work.

  • Gatherings - monthly drinks & nibbles- End of Year Celebration.

  • Wellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars.

  • Volunteering – volunteer days with Foodbank- meal packing events for our Global partner Rise Against Hunger.

  • Parental Leave - 12 weeks paid parental leave for primary caregivers.

  • In-house training programs - Access to our online learning platform- Ownerversity for continuous learning and development.

  • Career Development - Opportunity to be mentored by excellent leaders and have on-the-job skill development and coaching.

  • Cultural Leave - Two days paid leave per calendar year for the purpose of fulfilling or observing religious- ceremonial or culturally significant days.

The Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces- promotes and values diversity and inclusion. Research shows that candidates from underrepresented backgrounds hesitate to apply for roles if they feel they don’t meet 100% of the criteria. So- if this opportunity excites you and you think you have skills and experience that can add value (even if not specified)- please don’t hesitate to apply!


About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.