About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Manila, , Philippines

Job Function: 05 - Marketing

Department: 05 - 12 - Category Product / Brand Management

Date Published: 01-Sep-2022

Job Type: Regular

Description & Requirements

Main Areas of Ownership

  • Distributor/Market Strategy central coordination
  • KHC Business Growth – responsible for sales growth drivers
  • Focus country- distributor- category- channel strategy/tactics including assortment mix management- BTL tactics- L&L tactics
  • Own central relationship with CMs
  • Category P&L
  • Innovation Delivery – Strengthen the key drivers (distribution- velocity through sharper promo plansn and visibility


Profitable Delivery of the AOP through sales:

  • Sets Sales priorities with AFCH Promo Calendar- manage category risks and opportunities
  • Work with sales (challenge- provide input & support ) on bottom-up planning of country- customer; 4-12 months volume forecast responsibility.
  • Financial KPI tracking to deliver both topline and bottom line for focus country/category
  • Focus category volume calls- understand performance drivers and work with sales to address needs

Delivery of Commercial Effectiveness Plans:

  • Owner of non-TPR Trade promotional strategy & mechanisms- evaluations and impact on category and commercial metrics to ensure continuous improvement.
  • Manage Trade ZBB investments including D&A and assortment change
  • Working closely with Marketing and build the commercial plan for NPD; generate country- customer tailored insights

Country/market Strategy

  • Development strategy- distribution targets- assortment
  • Nego per KA Counterparts recommendation responsibility (assortment- tailormade- promo slots etc.)
  • Set out external customer rationale (Selling Story) for promotional strategies based on insight
  • Ensures the strategy deployment for the price and assortment positioning.
  • Analyzes the categories’ sales rates- customer’s demand; potential and real customer’s queries
  • Produces the sales indicators (turnover and profit) plan for the categories in their area of responsibility.
  • eCommerce strategy

Key Outputs

  • Internal alignment with sales / talk daily with the sales teams
  • AFCH coordination for all key markets/categories + driving execution
  • Innovation: define distribution strategy and customer target setting
  • Promotional calendar- quarterly promo approvals by main country/customer
  • Forecast validation – 4 months up to 1 year plan – commercial plan
  • Retail channel pricing execution per customer
  • Align channel strategy with sales and supply chain
  • AOP main categories’ P&L delivery
  • Promo post evaluation – consulted

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.