General information

All posting locations: Don Mills, Ontario, Canada, Mount Royal, Quebec, Canada, Vancouver, British Columbia, Canada

Job Function: 01 - Sales

Date Published: 24-Nov-2022

Ref #: R-62454

Description & Requirements

The Category Development Analyst (CDA) is responsible for contributing to the Category Vision and helping build our Strategy & Sales Execution Principles of their assigned Business Unit (BU) to the Retailers and Sales Team. 

The CDA will analyze- collect- and combine various data sets and research to be the voice of the shopper to drive brilliant execution at retail across the country.  This role will be customer facing coast to coast- and will require a strong background in strategic thinking- problem solving- mass data management and manipulation and industry leading analytic shopper data solutions.  Experience with data extraction- analysis and presentation is a must due to the high volume and time sensitive reviews they will work on.


  • Contribute to:

    • Shelf research lead and experienced project management

    • Perfect Shelf definition- target (AOP) and customer management

    • Category playbook content development- and execution

    • Five (5) year BU Strategic Plan & AOP lead by category

    • Category Kits definition- targets- and management of result by item by customer

    • Assortment and Planogram by Customer / Store Format

    • Shopper Behavior Strategy at Category level

    • Merging Customer and Category Strategic plans- Category landscape and performance

    • Portfolio prioritization

    • Innovation sell in (Assortment- Shelving- Price and Promotion)

    • Category decks (Build & Present)

    • Customer Category Vision and Strategy

    • Customer / Channel strategy by category

    • Customer engagement and presentation on all sales fundamentals and research

  • Direct contact with Customer Insights 

  • Customer presentations during sales fundamentals meetings

  • Category Health and Growth


  • Min 2+ years relevant experience

  • University degree preferred

  • Strong project management skills

  • Strong multi-tasker with ability to deliver on multiple projects simultaneously

  • Advanced data management skills in Excel- PowerPoint- and experience working with various data tools including retailer portals

  • Working knowledge of JDA- Tableau (Silver certification)- Kantar- Caddle- Explorer would be valuable

  • Strong working knowledge of industry trends and ability to speak to current events

  • Strong storyteller to explain complex business problems and the optimal solution to solve

  • Excels in the integration of customer- shopper- and category information to build an optimal strategy and vision to deliver the triple win (Customer/Category/Consumer)

This role can be remote or hybrid (office + remote) and flexible on location. Kraft Heinz offices in Canada: Toronto- Montreal and Vancouver.

Competitive base salary + bonus + company car.



About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Kraft Heinz Canada - New Headquarters - 2023

Kraft Heinz is on a journey of transformation and part of this plan is to move our Global HQs back into city centers. It is time for Toronto to shine with a Canadian innovation and talent hub that reflects our unique people & food culture. After 40 years at the Don Mills location, the Kraft Heinz Canada headquarters will move to the Queen’s Quay Terminal (QQT) at 207 Queen’s Quay West. Roles currently based out of the Don Mills office will move to Queen’s Quay upon its opening in Spring-Summer 2023. We are thrilled to be moving to this vibrant, waterfront location in close proximity to public transportation. We are taking the design of our new workplace to the next level with modern furnishings, amenities, spacious co-working areas and a state-of-the-art Kitchen, putting Food at the heart of the overall employee experience. Flexible work is here to stay, and we need a space that will keep the pace. Modern technology will enhance our experience both at home and in the office. Having all of us together in our new vibrant space will deliver a rich, team-focused, agile experience that promotes connection, communication, collaboration and transparency.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.