All posting locations: Rogers, Arkansas, United States of America
Job Function: 01 - Sales
Date Published: 23-Apr-2024
Ref #: R-80941
Description & Requirements
The Category Advisor can distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools.
We are looking for a team member who will be the expert on key Kraft Heinz categories, customers’ shoppers, insight development, efficient assortment, and optimal shelf placement.
The Category Advisor finds opportunities and addresses both Kraft Heinz and the customer’s needs through the integration of research (primary and secondary), analysis, insights, reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency, buy rate, buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis, SKU optimization, and build planograms by using syndicated tools.
Primary Responsibilities
- Draw key insights and business recommendations on distribution, assortment, pricing, and promotion by analysis of syndicated data (scanner, HH panel, Spectra, etc.)
- Develop and integrate consumer, shopper and retailer insights to better advise targeted strategies, plans and decisions
- Use insight resources to prioritize consumer and shopper needs and opportunities
- Integrate data to develop impactful customer-specific selling stories in support of key category business building initiatives.
- Liaison to internal/external supply chain in regards to efficient assortment
- Lead broader space initiatives across aisle and store
- Understand and apply best-practice category management process
- Implement Kraft Heinz Foods shelving principles and standards
- Partner with Customer Business Leads in the development of insight-based new item presentations
- Apply the full suite of tools against business issues
- Conduct training of customer teams to broaden their understanding of sales information and tools available for business tracking and analysis
Qualifications
- Proven experience within Consumer Packaged Goods
- Strong analytic / problem solving capability
- Strong syndicated and panel data knowledge
- Space management software skills
- Good project management and training skills
- Ability to comprehend and sell space management concepts within the context of category management
- Strong personal computer skills especially Microsoft Office products
- Solid written / oral communication and interpersonal skills
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.