General information

All posting locations: Rogers, Arkansas, United States of America

Job Function: 01 - Sales

Date Published: 14-Nov-2022

Ref #: R-63280

Description & Requirements

The Category Advisor can distill insights from a variety of data sources to develop business plans that drive category and Kraft Heinz volume. This position leads all activities relating to optimizing assortment and space management for assigned categories and customers by using a broad set of analytical tools. 

We are looking for a team member who will be the expert on key Kraft Heinz categories- customers’ shoppers- insight development- efficient assortment- and optimal shelf placement. The Advisor finds opportunities and addresses both Kraft’s and the customer’s needs through the integration of research (primary and secondary)- analysis- insights- reporting and presentation. This person will apply and integrate buying dynamics such as purchase frequency- buy rate- buyer conversion and category leakage to consumer and shopper research to develop business-building recommendations. This team member will conduct assortment analysis- SKU optimization- and build planograms by using syndicated tools. 

Primary Responsibilities 

  • Draw key insights and business recommendations on distribution- assortment- pricing- and promotion by analysis of syndicated data (scanner- HH panel- Spectra- etc.) 

  • Develop and integrate consumer- shopper and retailer insights to better advise targeted strategies- plans and decisions 

  • Use insight resources to prioritize consumer and shopper needs and opportunities 

  • Integrate data to develop impactful customer-specific selling stories in support of key category business building initiatives. 

  • Liaison to internal/external supply chain in regards to efficient assortment 

  • Lead broader space initiatives across aisle and store 

  • Understand and apply best-practice category management process 

  • Implement Kraft Heinz Foods shelving principles and standards 

  • Partner with Customer Business Leads in the development of insight-based new item presentations 

  • Apply the full suite of tools against business issues 

  • Conduct training of customer teams to broaden their understanding of sales information and tools available for business tracking and analysis 


  • Minimum 2+ years consumer package goods experience 

  • Strong analytic / problem solving capability 

  • Strong syndicated and panel data knowledge 

  • Space management software skills 

  • Good project management and training skills 

  • Ability to comprehend and sell space management concepts within the context of category management 

  • Strong personal computer skills especially Microsoft Office products 

  • Proven written / oral communication and interpersonal skills

  • Bachelor’s degree preferred


About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Office Collaboration Expectations

Our highest priority is always the health, wellbeing, and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation.

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.