About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: N/A, Pennsylvania, United States of America

Job Function: 01 - Sales

Department: 01 - 02 - Business / Category Development

Date Published: 06-Oct-2021

Job Type: Regular

Description & Requirements

The Kraft Heinz Company is one of the largest food and beverage companies in the world- with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality- great-tasting- and nutritious foods for over 150 years. While Kraft Heinz is co-headquartered in Chicago and Pittsburgh- our brands are truly global- with products produced and marketed in over 40 countries. These beloved products include condiments and sauces- cheese and dairy- meals- meats- refreshment beverages- coffee- infant and nutrition products- and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

We spark joy around mealtime with our iconic brands- including Kraft- Oscar Mayer- Heinz- Philadelphia- Lunchables- Velveeta- Maxwell House- Capri Sun- Ore-Ida- Kool-Aid- Jell-O- Primal Kitchen- and Classico- among others. 

No matter the brand- we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39-000+ food lovers- creative thinkers- and high performers worldwide. Together- we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible- sustainable practices that extend to every facet of our business- our consumers- and our communities. Every day- we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future- build a legacy- and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership- Meritocracy & Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation- every day. As part of Kraft Heinz- you're supported to grow and achieve. You’re expected to bring your authentic self to work every day- to lead with humility- and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone.  You’re supported by passionate teammates along the way- and our collective- collaborative spirit fuels our incredible progress.

The Category Leadership Lead runs a large team of Category Leadership Advisors / Category Leadership Analysts to provide business insights and category development recommendations to assigned Kraft Heinz Customers and their merchandising organizations. The Category Leadership Lead aligns with the CVP- the Customer Leadership Team and- regularly- the AVP- and identifies and addresses new and existing business opportunities across all assigned categories and customer formats. The Category Leadership Lead ensures that customer- consumer- and internal information are used to build knowledge and stories will improve overall category performance and results.

The Category Leadership Lead must exercise financial prudence while managing a Market Research budget for their team’s customer data from $500k - $2Million+. Annual performance reviews of vendors in addition budget reviews and submissions are led by the Category Leadership Lead.

The primary responsibility of this position is to steer and advance Kraft Heinz Category leadership capabilities to drive both Kraft Heinz & customer performance and growth. Category Leadership Leads drive customer penetration and development across multiple functions within the customer- customer retailer insights and support- category development- operations and diagnostics. Contributes to annual sales planning and customer category roadmap development. Primary liaison back to CDO & BU Category Leadership team.  Accountable for overall customer Category Management and Shopper Insights function and activities.  The role is also responsible to steer the goal setting and development of the team to continue to elevate the skills and talent of the team.

The Category Leadership Lead is responsible for the performance and development of their full team. This includes helping their direct reports to prioritize- to operate independently and to have the greatest impact at the customer. They also own facilitating overall CBT prioritization on Category Leadership topics with the Sales Leadership team to insure alignment. They are the primary leadership contact for their individual team member’s personal development and must support their personal and profession growth objectives.

The Category Leadership Lead is the representative of the CBT sales team to the senior leadership levels of the customer and supports the overall application of category management principles to business issues- identifying category business opportunities and providing an assessment of the merchandising controllables- including shelf- assortment- innovation and aisle strategy. The position also coordinates information and category management related activities that are conducted in conjunction with the Customer Business Development team.

The Category Leadership Lead is a story telling expert- highly skilled in the use of analytical tools- combining disparate pieces of data and insights into a holistic story and can execute a category review process with very limited supervision. The Category Leadership Lead can represent and explain the Category Leadership process and category opportunities independently to Customer senior management as needed.

Job Responsibilities:

  • Identify root causes of customer issues and opportunities and deliver compelling stories to drive action to address
  • Run the CL team- managing CL Advisors / Analysts to develop personally and professionally and partner with their assigned accounts
  • Category Leadership representative in senior level strategic customer meetings and interaction- e.g.- JVP meetings.
  • Steer the identification of category / customer business opportunities- develops actionable recommendations- and supports customer business teams in execution.
  • Establish team customer category priorities that are consistent with goals and objectives as defined by the customer and Kraft Heinz.
  • Develop impactful customer-specific category development recommendations in support of key business building initiatives.
  • Expert in leveraging multiple inputs including syndicated data- shopper card and household panel data that support compelling stories that spur business recommendations and actions on the key sales controllables of distribution and assortment- innovation and aisle strategy
  • Able to educate- apply- and advise on category management best practices.
  • Develops and integrates consumer- shopper and retailer insight to better inform targeted strategies- plans and decisions
  • Integrates data from a variety of sources to develop impactful customer specific selling stories in support of key category business building initiatives.
  • Develop compelling customer-specific category stories and recommendations in support of key business building initiatives
  • Run the identification of category / customer business opportunities- develops actionable recommendations- and supports customer business teams in execution

Job Skill Qualifications/Abilities:

  • Bachelor’s Degree Required
  • Minimum 10 years consumer package goods industry experience 
  • Minimum 5 years’ experience in Category Leadership
  • Solid coaching / people development skills
  • Strong deductive / problem solving capability 
  • Strong syndicated and panel data knowledge 
  • Space management software skills 
  • Good project management and prioritization skills 
  • Ability to comprehend and sell space management concepts within the context of category management 
  • Strong personal computer skills especially Microsoft Office products 
  • Solid written / oral communication and interpersonal skills 
  • Previous people management / team leadership experience required

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity