All posting locations: Düsseldorf, , Germany
Job Function: 05 - Marketing
Date Published: 24-Apr-2024
Ref #: R-81829
Remote, Hybrid or Onsite: Hybrid
Description & Requirements
About the position
We have a phenomenal opportunity available for a Category Management & Trade Marketing Lead to make a difference at Kraft Heinz in Düsseldorf - Germany. You’ll be working in a hard-working team- alongside peers always trying to reach the next level.
Get ready for a lot of exposure to internal senior stakeholders. Among other things this role is responsible for the alignment of our category marketing strategy with retailer strategies, the conversion of brand & innovation initiatives into strong sell-in stories, acting as one of the key contacts to our retail sales teams.
Further responsibilities
- Managing a team of 3 Category Management professionals, 1 Trade Marketing professional and 1 intern
- Defining the retail channel & customer strategy aligned with the marketing strategy and the shopper needs
- Analyzing market data to understand risks and opportunities for each account
- Creating sell-in support material to engage Kraft Heinz sales teams and its customers for the category initiatives
- Acting as consultants on key category projects such as range reviews and strategic planning
- Creating an annual trade marketing strategy and driving all related shopper activations across all categories and customers
Your Qualifications
- University degree in Management or Economics
- At least 5 years of experience in Category Management, Trade or Shopper Marketing within the FMCG sector.
- Meaningful experience in leading, mentoring and developing multiple team members
- Very good software skills (Gfk SimIT, Circana)
- Fluent in German and English – mandatory
Professional Attributes
- Curiosity, positivity and passion: You are curious, positive and enthusiastic
- Persistence: We are looking for people who assert themselves and are not easily flustered, even when they encounter resistance
- Resilience: A demanding, fast-paced and varied environment gives you energy and motivates you. Even under time pressure, you don't lose sight of your goal
- Commercial competence: You are always looking for ways to grow your business while exceeding your goals
What we offer
- A fast-track career that just a few other companies can offer;
- A competitive salary and excellent bonus structure (above market average);
- Flexible working hours in a hybrid working model
- Attractive social benefits & employee benefits (e.g. company pension scheme, capital-forming benefits, corporate benefits and much more)
The position is limited to one year.
Our recruitment process
After your application has been reviewed, you will have an initial phone call with the Talent Acquisition team. If this is positive, you will conduct the following interviews:
- Commercial Lead and HR Business Partner
- Online test
- Managing Director DACH and Head of HR
- Everything positive? Then everything is ready for your offer!
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.