About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: London, , United Kingdom

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 18-May-2022

Job Type: Regular

Description & Requirements

About the Position

We have an exciting opportunity to work In the UK World Foods team- looking after Amoy. Leading one of the most well-known brands in the category- you will own the day-to-day running of the business- covering Marketing- Commercial and Category Development- as well as being the key contact across the business- working with the cross-functional team to execute the long-term strategic plan.

You will build a deep understanding of the consumer and the category and become the ‘go-to’ person for all things Amoy and Oriental- helping us to become the #1 brand again.

The role would be perfect for a passionate- driven individual- who enjoys building relationships and collaborating across teams. The ideal person will have excellent organisation skills to handle multiple priorities and stakeholders at once and is comfortable dealing with ambiguity- as well as being a strong communicator- being able to simplify and influence in kind.

This is a great role to build on existing marketing and sales/commercial experience- and perfect for taking your strategic planning skills to the next level with the full backing of the World Foods.

In brief- you will be responsible for;

Category and Brand Strategy

  • Supporting the development and execution of the 5-year category/brand strategy- selecting the key category value drivers and relevant consumer insights to inform the long-term innovation pipeline and associated brand support to drive internal (NSV/CMA) and external performance (retail sales/value share).
  • Collaborating with Category Development- Sales- Finance- Consumer Insights to take innovation ideas from concepts to reality

Brand/Shopper Planning

  • Growing brand health- ensuring Amoy is successfully placed across the 6Ps (Proposition- Product- Pack- Price- Promotion- Place) to deliver overall objectives. 
  • Create engaging comms to drive brand awareness and penetration growth
  • Planning both in-store activity and high-level comms- helping to drive trial/shopper penetration and consideration to support the long-term growth of the brand- achieving strategic objectives
  • Collaborate with sales and shopper marketing teams to develop customer-specific execution plans in line with strategic objectives.

Range Review Process and Customer Engagement

  • Lead range reviews for all customers- showing a deep understanding of category/brand performance drivers- using data to build compelling stories- make recommendations- aligning with customers’ strategic objectives where relevant- illustrating category expertise and helping to land Amoy’s commercial objectives.
  • Preparation and engagement with customers for key meetings

Planograms and Assortment

  • Optimising planograms and assortment with key customers


Hard Skills

  • Bachelor’s or Master’s degree (or similar) 
  • Prior experience in Category Development- NAM or Marketing
  • IRi scan/Kantar panel/Retailer Loyalty Data platforms advantageous
  • Advanced Excel and Power Point
  • Promotion and/or range modelling (desirable)
  • Highly numerate and strategic thinking with the ability to analyze market- category and financial data to identify key trends and recommend creative solutions
  • Fluency in English is needed

Professional Attributes

  • Communication Skills
    • At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- to deal with all kinds of different stakeholders.
  • Commercial Sense
    • You don’t only want to win; you hate to lose. You’re always seeking for opportunities to expand your business and create more savings- while over delivering your targets.
  • Analytical
    • We’re a very data driven company. You know how to translate complex data into a simple solution with your analytical mindset.
  • Project management skills
    • Time management has no secrets for you. You’re organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe.
  • Team player
    • Achieving results is nice- but achieving results with the team is simply the best. You’re a team player- which means you’re sometimes a leader- sometimes a follower but always working towards the same common goal together with your teammates. 

What we offer you

  • An ambitious employer; we want the best for you;  
  • A fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new ideas; if you have an excellent idea- please let us know and we can set it in action!

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity