General information

All posting locations: Newmarket, Auckland, New Zealand

Job Function: 05 - Marketing

Date Published: 29-Feb-2024

Ref #: R-79879

Description & Requirements

Reporting to the Senior Creative Strategist, the Content Specialist is a food obsessed content strategist who is always looking for new inspiration. They keep up with the latest trends by following their favourite brands, influencers and chefs across all social channels.  


The Content Specialist will shape and build the brand community and develop creative for various platforms. The Content Specialist will ensure creative resonates with our audiences across various platforms for the iconic Kiwi brands.  

The Content Specialist will live and breathe social media and be able to identify new trends before they take off. They will be able to confidently concept and pitch insight-driven creative ideas to a wide variety of stakeholders. They’ll have a keen eye for how to meaningfully insert Kraft Heinz products into cultural moments and understand consumer attitudes to improve user experience with more personalized content on our owned platforms.  


They will expand their content ideation into all digital channels including web, where a core focus will be on improving the Food In a Minute experience across all brand touchpoints (website, newsletter, social media).  


  • Develop and implement a comprehensive content strategy aligned with broader Wattie’s and Food in a Minute strategy  

  • Lead content ideation sessions with Masterbrand teams and agencies 

  • Brief production teams with culturally relevant proactive and reactive content for digital platforms (Social, Web and Email) 

  • Collaborate with internal and external production teams to ensure creative is fit for format for various channels   

  • Own social media community management and actively find opportunities to engage with our audience 

  • Develop and own social media content calendar ensuring timely delivery across each platform for Masterbrands  

  • Commission new and exciting recipes led by consumer-first insights and cooking trends Identify social trends using consumer insight + social media platforms to create new content ideas to sell into the brands 

  • Understanding of basic UX/UI to provide recommendations on how to improve our branded websites with a focus on Food In a Minute 

  • Collaborate with Campaign Executive to execute the annual Masterbrand Activation plan and identify paid/earned media opportunities   

  • Collaborate with Digital Marketing Specialist to translate data into effective digital content strategies   

  • Support annual budgeting, quarterly forecasting and manage monthly A&P spend 

About you:

  • 3+ years of working experience in content strategy  

  • 2+ years’ experience with social media 

  • 2+ years’ experience with website content creation 

  • 1+ year’s experience with forecasting spend and budgets  

  • Experienced in managing senior stakeholders 

  • Love for all things social media 

  • Confident in challenging the status quo and trying new things 

  • Ability to multitask and manage multiple projects at once 

  • Articulate and concise in verbal and written communication 

  • Ability to confidently present ideas 

  • FMCG experience preferred but not required 

  • Understanding of paid, owned and earned channels preferred but not required  

About us:

  • Hybrid Working – Flexibility around when and where you work.
  • Pay for Performance – industry leading variable compensation offerings tied to company and individual performance on top of a competitive base salary package.
  • Parental Leave – 12 weeks paid parental leave for primary caregivers and up to 3 weeks for secondary care givers.
  • Leave Options – Purchased leave, volunteer leave and LiveWell leave programs to give you even more flexibility to plan your life and spend time on causes that matter.
  • In House Training Programs
  • Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.


    About Us

    Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

    Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

    Why Us

    We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

    Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

    Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.