About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Taito-ku, Tokyo, Japan

Job Function: 05 - Marketing

Department: 05 - 02 - Adv- Digital- Graphic Design

Date Published: 01-Oct-2021

Job Type: Regular

Description & Requirements

Purpose:

The Digital Marketing Manager is responsible for the digital infrastructure in the region- including websites- eCommerce- and Digital Paid media. The responsibility over these platforms is shared with several stakeholders including marketing managers- eComm lead- IT; among others.

This position reports into the Head of Marketing & Category and works closely with the Category and Brand teams across Japan and South Korea.

Job Duties

Brand digital footprint:

  • Leads web development- architecture strategy- website governance- and the overall go-to market web strategy.
  • Supervises digital intelligence/analytics and provides meaningful insights around SEO and website optimization.
  • Develops and executes a plan for improving digital marketing proficiency across the marketing organization in collaboration with global team

Media:

  • Responsible for managing the relationship with external Digital Media agency
  • Responsible for optimizing digital media spend across channels: SNS- Programmatic- SEM- etc.
  • Supports Category and Brands teams on the Content creation and customization for Digital Media channels

eCommerce:

  • Supports growth within the eComm channel via cross-platform traffic
  • Supports the content creation and promotion strategy in targeted eComm platforms

Desired Skills and Qualifications:

  • Advanced degree in Business Administration- Marketing- and/or equivalent
  • At least 5 years of experience in digital marketing- ideally within a media or digital marketing agency
  • Strategic-thinker- capable of combining everyday activities with long-term plans.
  • Working knowledge of HTML- CSS- and JavaScript development; as well as social media listening and management tools
  • English- Japanese- and Korean communication skills- both written and verbal
  • Leadership and Project management skills

Preferred skills:

  • Integrity; honesty; understanding of data privacy standards
  • Multi-cultural mindset- ideally affinity with Japanese culture
  • Thorough understanding of business principles and practices
  • Superior attention to detail
  • Planning skills and problem-solving skills

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity