All posting locations: USA-IL, , United States of America
Job Function: 05 - Marketing
Date Published: 01-Mar-2023
Ref #: R-66532
Description & Requirements
The Director- Connections Strategy & Investment – North America will lead a team of media strategists in setting a strategic agenda for the Kraft Heinz portfolio of iconic brands that will guide brand go-to-market investments- innovative and breakthrough channel plans- media partnerships- learning plans and playbooks for audience activation- brand safety and innovation.
A collaborative- thoughtful partners and subject matter expert- the leader in this role will work across the organization to encourage- influence and co-build best in class brand building work. This leader will have strong vision on how data- technology- partnerships and content come together in meaningful ways to create unique applications and expressions of brand through media.
Essential Functions & Responsibilities
Responsible for development of centralized media thought leadership and portfolio level mentorship including co-authoring foundational media principles- brand activation playbooks and investment guidelines. This work will be applied across the full portfolio of brand media activation and partner and channel investments
Effectively influences- leads- and builds partnerships to communicate opportunities- findings- and recommendations with authority & credibility to key business leaders and cross functional partners
Collaborates with Business Units and Brand Comms teams to develop agreed upon learning plans- routines and rituals that provide visibility and transparency into all media activity and ongoing budget management
Manage a team of media strategists that map directly to the platform brand comms owners and are responsible for translating business objectives into practical media and investment strategies through to tactical level execution
Develop and implement future leaning recommendations on media capabilities across process- data partnerships- ad tech roadmaps and media partnerships to meet evolving needs and expectations of our brands- vendors and consumers
Expected Experience & Required Skills
Seasoned and tested business expertise of media or communications planning experience at a media ore creative agency- brand or media platform
Proven track record to build relationships and establish influence with marketers- creative agencies and content creators- media agency and/or marketplace
Solid understanding of media research resources- data solutions- ad tech opportunities and standard processes across all media channels
Portfolio management experience; ability to find opportunities across brands for scaled efficiencies- shared takeaways and innovation opportunities
Strong organizational stills and ability to set priorities and meet deadlines
Effective and proven critical thinking skills
Willingness to roll up sleeves and be an individual contributor on a variety of tasks
Work Environment & Schedule
This position is considered a Hybrid role based out of our office in Downtown Chicago. There will be occasional travel as necessary.
Physical Requirements include but not limited to:
Ability to work with a computer and at a desk
Ability to travel as needed
This job description is not designed to cover or contain all duties or responsibilities that are required of the role. Duties or responsibilities may change or be added with or without notice.
#LI-Hybrid
About Us
The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.
No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!
Our Culture of Ownership, Meritocracy and Collaboration
We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.
As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.
Vaccination & Office Collaboration Expectations
Our highest priority is always the health, wellbeing, and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation.
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.