All posting locations: Toronto, Ontario, Canada
Job Function: 05 - Marketing
Date Published: 24-Apr-2024
Ref #: R-81848
All posting locations: Toronto, Ontario, Canada
Job Function: 05 - Marketing
Date Published: 24-Apr-2024
Ref #: R-81848
The Director of Consumer Insights will lead the function for the Canada market and will partner with the Business Unit President and Marketing leadership to enable consumer-first thinking to inform strategy, with a consumer-informed forward-thinking approach. This role is a key member of the North America Consumer Insights leadership team.
The Director of Consumer Insights will set the Consumer Insights agenda and identify future growth opportunities / white space for the BU. The role is also accountable for driving the Enterprise-Wide transformation agenda for insights within the BU while championing the consumer and keeping the most meaningful business actions at the forefront across the relevant platforms, categories and brands. This influential role is responsible for identifying, developing and integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving a consumer-obsessed culture. The Director of Consumer Insights will have leadership responsibilities – and will need to adapt and flex to needs on both leadership, management and day-to-day coaching – infusing the right behaviours throughout their insights team (e.g. prioritize, drive future mentality and synthesize / distill information into actionable insights, etc) – crafting a culture and focus of organic brand growth & innovation. This position will have input into the transformation agenda roadmap to include areas in foresight, prediction, agility, capabilities agenda, digital revolution, social listening, partner consortium, and more.
The Role – Key Skills:
Key responsibilities
Qualifications
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.