All posting locations: Southbank, Victoria, Australia
Job Function: 05 - Marketing
Date Published: 21-Mar-2024
Ref #: R-80674
Description & Requirements
About the Role
- Lead execution of Australian eCommerce strategy with key retail partners across Brick and Click, Pureplayers, Marketplaces, and Quick Commerce channels.
- Strategic projects with key retail partners to drive Kraft Heinz sales performance.
- Tracking, measurement, and optimisation of digital shelf (including availability, ratings and reviews, content and share of search), digital retail media activations, key campaigns, and consumer experience.
- Execution of internal processes, rituals and routines with eCommerce team and look for ways to drive efficiency.
- Test and learn initiatives to drive iterative improvement.
- Management of eCommerce budget including planning and reconciliation.
- Cross functional relationships (sales, marketing, category management, supply) to deliver 360 omnichannel growth strategies.
- Build and deliver key training programs for eCommerce teams and cross-functional stakeholders on eComm capabilities and any tools to be used.
- Develop business cases through an iterative test and learn approach, and clearly communicate findings to both internal and external stakeholders to drive sales and improve the online shopping experience in Australia.
- Create and monitor data reports to analyse trends to highlight opportunities and address risks to the Kraft Heinz portfolio.
- Work closely with internal partners to ensure stock availability meets planned promotions and sales strategies.
About You
- A background in Retail/FMCG with knowledge across both sales and marketing
- Demonstrated experience of taking responsibility for online channels and self-motivated team member
- Understanding of eCommerce path to purchase considerations and optimising opportunities that deliver improved shopper experiences and commercial outcomes
- Strong communicator with knowledge of the digital space
- Demonstrated analytical skills and forecasting/planning abilities
- Experience of using insights to influence and drive decision making
- Demonstrated track record driving growth across online channels through online retailers and/or direct eCommerce platforms.
Benefits Program
- Hybrid Working – Flexibility around when and where you work.
- Great Place to Work certification in Australia.
- In House Training Programs
- Corporate Discount Programs & Novated Leasing – Utilize a range of discount programs (gym membership, health insurance, banking) depending on location.
#LI-DNI
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.