General information

All posting locations: Milano, Milano, Italy

Job Function: 05 - Marketing

Date Published: 05-Apr-2024

Ref #: R-81044

Description & Requirements

Kraft Heinz seeks a passionate and driven First Food Retail Category Manager to make a difference! This position lies within the Italy Business Unit and is located in our Milan office. You’ll be working in a robust team, alongside peers always seeking to reach the next level.

This tole reports into the Commercial Category Lead and has the full ownership for the 6P´s Strategy of the Category – Proposition, Product, Pack, Price, Promotion and Place. Your mission is to constantly driving improvement activities through a growth mindset, further engaging both our internal and external consumers.

We are looking for a Category Manager with extensive experience in understanding consumer needs and the retail environment. You have a commercial mindset and a full comprehension of marketing and sales principles.

In brief, you take ownership of:

  • The definition of the Retailer strategy and Channel strategy including price/pack format differentiation.
  • The analysis of sellin/sellout data focused on customer/channel performance in order to monitor plans’ execution and performance.
  • The Business Growth of the Kraft Heinz Company for the assigned category (First Food);
  • Own relationship with account managers and be the main point of reference in the implementation of the commercial strategy.
  • Work with sales on bottom-up planning from customer segmentation and customer surgeries.
  • Working closely with Marketing, Sales and RGM, build the commercial plan for NPD – assumptions on cost price, margin and distribution targets by customer and channel and engage the sales in executional delivery of the plan;
  • Work closely with sales, finance and supply to build accurate forecast by month, quarter and year considering the sellout, sell in and stocks in the market.

Qualifications

Hard Skills and capabilities

  • University Degree, preferably from a Business School
  • 4 – 5 years meaningful experience in category management and trade marketing, preferably in FMCG
  • Interacting easily with team members and not afraid to step up and make things happen
  • Ownership attitude, push to learn through new challenges and capability to drive results and lead independently of age/role
  • Ability to work independently in an analytical and structured way
  • Proficient in English and Italian

Professional Attributes

  • Team player - Achieving results is nice, but achieving results with the team is simply the best. Being a standout colleague means you’re sometimes a leader, sometimes a follower but always working towards the same common goal together with your teammates.
  • Project management skills - Time management has no secrets for you. You’re organized, structured and always have an overview of all the jobs to be done. You know how to bring multiple projects to a successful ending within the given timeframe.
  • Commercial Sense - Always seeking for opportunities to expand your business and build more savings, while over delivering your targets.
  • Analytical - We’re a very data driven company, making it crucial to be able to translate sophisticated data into a simple solution with an analytical approach.
  • Interpersonal Skills - At Kraft Heinz, people are easily exposed to senior management, no matter the level. Therefore, excellent communication skills to deal with all kinds of different collaborators is important.

What we offer you

  • A daring employer with a fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Flexibility; we have a hybrid working model providing you with the empowerment to take ownership of your work-life balance.
  • Always room for new insights; if you have an excellent idea, please let us know, and we can set it in action!

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.