About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 06 - Product / Brand Management

Date Published: 29-Sep-2021

Job Type: Regular

Description & Requirements

Position Summary

The Head of Away from Home Marketing has the opportunity to take on an integral role in the future of not only the Away from Home business- but also the entire Marketing function. This position is critical in setting the brand strategy & positioning across the AFH portfolio- as well as delivering total brand objectives across the most dense SKU platform in the organization. With over $1.5B in revenue and a team of 20+- this position has the opportunity to drive significant impact within our total top-line P&L. We are seeking an eager- strategic leader who not only craves the opportunity to put their fingerprints on the future innovation- but has a “roll up your sleeves” mindset and is willing to guide & influence this Marketing team in the present. This ideal candidate will bring the consumer first methodology to light as we carve out the future of Away from Home.

 
Key Components of the role

  • Sets the brand strategy and positioning across the AFH portfolio.
  • Accountable for delivering the brand's profit- volume and market share objectives.
  • Leads AFH Innovation pipeline- leading the culinary team and coordinating with insights and R&D.
  • Leads development of trade marketing plans and hand off to customer marketing teams across key channels.
  • Oversee the AFH marketing long-term strategy and develop and execute marketing plans.
  • Drive business’s pricing- packaging- trade merchandising- advertising and promotion strategies and allocate the budget accordingly.
  • Owns relationships with external agency partners.
  • Input into AFH Strat Plan and execution. 
  • Owner of the cross org Brand relationships ensuring AFH is in consideration set of all Brand plans in KHC for 2022 AOP and beyond.
  • Owns ZBB delivery for all marketing channels.

Qualifications

  • Bachelor’s Degree in Marketing- Business or related field; MBA preferred
  • 15+ years of marketing experience- with at least 3-5 years in a leadership position; CPG or Food & Beverage industry experience preferred
  • Advanced business acumen (e.g. trade marketing- P&L ownership) and project management skills- with the heart of a marketer
  • Proven experience in core brand building role- managing large A&C budgets ($20MM+)
  • Proven track record driving breakthrough & disruptive innovation thinking
  • Proven knack of knowing the consumer- separating insights from observations and leveraging them in day to day work
  • Advanced people leadership experience & stakeholder management up- down & across
  • Demonstrated drive for results and vast execution experience

Location
Chicago/Aon Center

Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity