General information

Job Function: 05 - Marketing

Date Published: 18-Jan-2023

Ref #: R-61848

Description & Requirements

About the position

Here at Kraft Heinz we believe in making life delicious. We are one of the largest food and beverage companies in the world- with iconic brands such as Heinz- Kraft- Orlando- Plasmon- Bull’s-Eye and many more! We love to champion great people and everyone is welcome at our table – join us on the next step of our exciting journey! 

Reporting into the CMO of Continental Europe- this role is within the Germany business unit. In this role you will lead the brand marketing team and full portfolio of Germany to achieve ambitious portfolio growth strategies and are part of the local leadership team. Your main challenge is growing Heinz across Germany.

Key responsibilities:

  • Leading the development of category vision and strategy to grow your brand and/or category value and win greater retailer support.
  • Leading the development of a competitive brand positioning- vision and strategy that has an impact in the world/society. Driving foresight into which growth platforms will bring more value and which need to be changed.
  • In terms of innovations- working with finance team to size a business opportunity and define the link between mix elements- consumer behaviour outcomes and financial targets. . .
  • Using shopper and customer insights in working with the Category team to develop and implement strong availability and visibility plans with focus on assortment- distribution- merchandising and in store communication.
  • Building teams (internally and externally)- where you foster collaboration and cocreation are encouraged to achieve outstanding performance.
  • Coaching teams to high performance on complex projects and have spread best practice.



Must haves
Please kindly note that you need to have an EU Working Permit (Orientation Year Visa not included) in order to proceed for this position.

  • Minimum 10+  years in marketing (or marketing related) experience
  • Proven experience in leading marketing teams- with a solid background in the FMCG industry.
  • Strong Proficiency in English and German
  • You are a role model in encouraging a consumer-obsessed environment. You always make decisions based on human-centric data and challenges other to do so.
  • You apply agility and experimentation in testing and feedback methodologies.

Professional Attributes

  • Ability to Simplify - We like to keep it simple. And to implement fast. Your simplification skills will be highly appreciated- when providing simple solutions dealing with sophisticated challenges.
  • Analytical - We’re a very data driven company- making it crucial to be able to translate complex data into a simple solution with an analytical approach.
  • Result driven - You don’t only focus on your own results- but always do what’s best for the company.
  • Curiosity- positivity & passion - You’re curious- positive and enthusiastic. People know you as the driver of the team.
  • Empathy – listening to the customer - You’re known for your emotional intelligence. You listen more and talk less- and therefore truly understand your customer. With that demeanor you build commercial chances to optimize the customer experience.

What we offer you

  • An ambitious employer; we only want the best for you;
  • A fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new insights; if you have an idea- please let us know- and we can set it in action!

Our Hiring Process

After the application and CV screening- you are invited to complete our Cognitive Assessment and will have an introductory telephone call with the Talent Acquisition Team. If positive- you will interview with:

1. Managing Director GAS and CMO Continental Europe

2. Head of HR GAS and Cross-functional Interviewer

3. HR Director Continental Europe

3. All positive? Job offer!

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.