General information

All posting locations: NZL-AUK, , New Zealand

Job Function: 05 - Marketing

Date Published: 28-Feb-2023

Ref #: R-66552

Description & Requirements

About the Role

Head of Marketing – Ready Meals is the key New Zealand based Marketing leadership role for the Kraft Heinz ANZ business. With Masterbrand responsibility for Wattie’s- you will continue building the love and legacy for this beloved kiwi icon; while also setting the strategy and direction for all the Ready Meals cluster’s market-leading brands such as Heinz- Kraft- F. Whitlock & Sons and Plant Proteinz for the Australian and New Zealand markets.

Leading and mentoring a team of Brand Marketers across ANZ- with responsibility for Kraft Heinz largest sales revenue cluster- categories span Baked Beans- Soup- Ambient and Frozen Meals- Fruit and Vegetables- and Infant foods. This role is integral to the ANZ Marketing Leadership Team and NZ Commercial Leadership team. With truly end-to-end marketing remit- driving innovation agenda and delivery- communication development- and in-market activity this role offers a strategic marketing leader the chance to both leave their mark and develop their career!

Key Responsibilities

Lead Ready Meals Brands and Categories -

  • Identify and develop consumer insights- and brand and category opportunities and value drivers.
  • Build long-term category and brand strategies and implement annual marketing plans.
  • Manage category innovation funnel and business case development.
  • Oversee creative brief- production- and channel selection for all communications.
  • Lead customer story development and all in-market activation for Australian and New Zealand retailers.

Wattie’s Masterbrand -

  • Wattie’s Masterbrand guardianship- ownership of brand development and communications.

Ensure Ready Meals Cluster Success -

  • Track and manage cluster and category sales revenue- profitability and market share in conjunction with Commercial Strategy team.
  • Track and manage cluster NPD progress from concept to market and develop plans to ensure successful execution.

Deliver Marketing budget -

  • Ensure proper costing of marketing activities and budget allocation.
  • Tracking of brand activities to ensure A&P ROI.
  • Manage the cluster and category budgets in line with ZBB.

Leadership of Ready Meals and broader cross-functional teams -

  • Lead and mentor the cluster marketing team to achieve the brand and category strategy and objectives.
  • Provide the right tools and training to understand business performance- and implement the business’ routines and rituals.
  • Provide NZ-based marketing leadership for NZ based marketing team and cross-functional commercial team.

About You

  • Bachelor or Master’s Degree (Marketing- Communications- Business or similar).

  • Eligibility to work in New Zealand.

  • Proven experience in leading marketing teams- with a solid background in the FMCG industry- but not necessarily in foods.

  • 10-15 years in brand management experience (Marketing role).

  • Proven experience in bringing new products to market.

  • Strong project management skills and ability to manage tight timelines.

  • Ability to analyze and interpret data to make recommendations.

Benefits Program

  • Hybrid Working- flexibility around when and where you work.

  • Gatherings - monthly drinks & nibbles- End of Year Celebration.

  • Wellbeing - annual health checks & flu shots- onsite wellbeing sessions & webinars.

  • Volunteering – volunteer days with Foodbank- meal packing events for our Global partner Rise Against Hunger.

  • Parental Leave - 12 weeks paid parental leave for primary caregivers

  • In-house training programs - Access to our online learning platform- Ownerversity for continuous learning and development.

  • Career Development - Opportunity to be mentored by excellent leaders and have on-the-job skill development and coaching.

  • Cultural Leave - Two days paid leave per calendar year for the purpose of fulfilling or observing religious- ceremonial or culturally significant days.

The Kraft Heinz Company Australia & New Zealand is an equal opportunity employer committed to providing a working environment that embraces- promotes and values diversity and inclusion. Research shows that candidates from underrepresented backgrounds hesitate to apply for roles if they feel they don’t meet 100% of the criteria. So- if this opportunity excites you and you think you have skills and experience that can add value (even if not specified)- please don’t hesitate to apply!

We are proud to announce that we have been recognised as a Skilled Workplace by Mental Health First Aid Australia.


About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.