General information

All posting locations: Amsterdam, , Netherlands, London, , United Kingdom

Job Function: 05 - Marketing

Date Published: 15-May-2024

Ref #: R-82589

Description & Requirements

About the Position

We have an excellent opportunity available for a senior Head of Platform, with strong commercial and innovation experience to make a difference at Kraft Heinz. The Head of Tomato Ketchup for EPDM lies within the Europe and Pacific Developed Markets zone, reporting into the Director of Portfolio, Innovation and New Growth. You’ll be leading a vertical in a high performing, cross-functional team, responsible for defining the future of Ketchup. Get ready for a lot of exposure to internal senior stakeholders, external agencies and customers. The end-to end ownership and delivery of innovation, sustainability, value creation projects and strategy will be your primary responsibility, as well, as the responsibility for the performance and launch of the innovations in the markets, in partnership with the local BUs. You will be responsible for leading and delivering the pipeline with customers and consumers, doing the job of a category and brand owner and having shared P&L responsibility for new growth areas.

Head of Platform
In brief, you will be responsible for;

  • Building the future of the platform for Kraft Heinz to deliver long-term strategy and breakthrough innovation to accelerate growth for the EPDM zone
  • Leading comms delivery (creative and media) for innovation, renovation and new adjacencies
  • Leading a team of motivated category & brand owners to deliver against your strategy
  • Also leading a cross-fucntional team of supply managers, procurement managers, reporting dotted-line to you as well as R&D managers, insight managers and regulatory and FSQ managers
  • Leveraging insights to address consumer pain-points and drive consumer-first solutions
  • End-to-end business management, including shred P&L responsibility and project selling
  • Building relationships and collaboration with senior cross-functional teams and stakeholders to drive engagement across extended business
  • Defining new governance structures and business processes to allow for agile innovation
  • Delivering sales with the support of our sales organization
  • Demand planning accountability with the support of demand planning team
  • Supply accountability with the support of collab managers and supply teams
  • Commercial strategy and support implementation


Hard Skills

  • Education: MSc required, MBA desired
  • Work Experience: 10-15 years of FMCG experience (marketing, commercial, innovation)
  • Proven progression in marketing function and commercial setting
  • Track record of delivery innovation, new business models and disruptive innovation
  • Experience managing agency partners for creativity
  • Experience with external sales of ideas, projects and brand innovations
  • 10+ years of managerial experience
  • Experience working in venture building or startup factory desired but not necessary 
  • Language Knowledge: Business proficient English

Professional Attributes

  • Communication Skills
    • At Kraft Heinz you’ll easily be exposed to senior management, no matter your level. Therefore, it’s important you have excellent communication skills, to deal with all kinds of different stakeholders.
  • Resilience
    • You’re able to bounce back after a disappointment or set back, big or small. And always continue to move onward & upward.
  • Analytical
    • We’re a very data driven company. You know how to translate complex data into a simple solution with your analytical mindset.
  • Curiosity, positivity & enthusiasm
  • Drive growth
    • Understanding of growth levers and 6Ps
    • Marketing, commercial toolkit
    • RGM
  • High pressure
    • You don’t get easily stressed by pressure, on the opposite, a demanding and dynamic environment is what keeps you energized.
  • Result driven
    • You don’t only focus on your own results, but always do what’s best for the company.

What we offer you

  • An ambitious employer; we only want to the best for you;  
  • A fast career track like only few other companies can match;
  • A competitive salary and excellent bonus structure (above market);
  • Permanent contract; for we believe in doing big bets on people;
  • Always room for new ideas; if you have an excellent idea, please let us know and we can set it in action!

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.