General information

All posting locations: London, , United Kingdom

Job Function: 05 - Marketing

Date Published: 26-Mar-2024

Ref #: R-79402

Remote, Hybrid or Onsite: Hybrid

Description & Requirements

About the Position

We have an excellent opportunity available for an experienced Consumer Insights professional to make a difference at Kraft Heinz. Insights Manager lies within the NE Category structure (UK, Ireland and Nordics).

You’ll be working in an impactful team, alongside peers always trying to reach the next level. You’ll be reporting into the Meals Director NE. Get ready for a lot of exposure to senior internal stakeholders across our Northern Europe business.

In brief, you will be supporting the Meals Director, to drive demand and grow consumption of Heinz by putting consumers at the heart of everything we do and helping to connect all the dots across our business.

Main Responsibilities

  • Be the voice of consumers for our meals jewels across Beanz, Soups, Baby Food and Pasta, reporting directly into the Meals Director and sitting in the “Meals Leadership Team”
  • Turn consumer, trend and business performance data into compelling insights, which are actionable & relevant
  • Collaborate with category & marketing teams, agencies & the regional insight team to bring one view of the consumer from a range of different data sources to make more informed and consumer led decisions
  • Measure the impact of marketing by tracking brand performance, competitor activity and campaign evaluation
  • Find opportunities to drive further growth, including category development and innovation
  • Designing, delivering, and reporting on a range of continuous and ad hoc research e.g. concept & copy tests


Hard Skills

  • Degree level education
  • An experienced analyst with established track record in consumer insights, interpreting data into meaningful information and actions
  • Highly proficient consumer researcher displaying a broad & diverse range of knowledge/application skills across the full range of consumer research disciplines (qualitative & quantitative, continuous & ad hoc)
  • Commercially minded, understanding marketing principles and how brands are managed in order to grow
  • Highly numerate with advanced analytical skills & ability to prepare reports and presentations to tight deadlines

Professional Attributes

  • Ability to Simplify
    • We like to keep it simple. And to execute fast. Your ability to simplify will be highly appreciated, when you translate complex numerical data into easily understandable formats
  • Effective Communicator
    • Strong, credible and clear communicator with an ability to work across function & geography through excellent interpersonal skills
  • Strategic thinker
    • A solution-orientated person who can identify opportunities
  • Analytical
    • A natural storyteller with the ability to interpret large amounts of data
  • Curious, open, creative
    • You are forever looking for new ways to overcome challenges & to continue learning
  • Resilience
    • You don’t get easily stressed by pressure, a demanding and dynamic environment is what keeps you energized. You’re able to bounce back after a disappointment or set back, big or small. And always continue to move onward & upward.

What we offer you

  • An ambitious employer; we want to the best for you and your development;
  • Ownership from Day 1; we take big bets on people through giving them big challenges;
  • An accelerated career trajectory which few other companies can match;
  • A competitive salary and above-market bonus structure;
  • An environment to learn and develop in a daring and driven workplace;
  • Always room for new ideas; if you have an excellent idea, let us know! We are obsessed with continually improving.

Location – The Shard

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.