General information

All posting locations: London, , United Kingdom

Job Function: 05 - Marketing

Date Published: 13-Sep-2023

Ref #: R-74632

Description & Requirements

Purpose of the job:

We have an exciting opportunity for a Junior Brand Manager to make a difference at Kraft Heinz! The position sits within the FoodService Marketing Team- reporting into the Senior Brand Manager FoodService International- and is based in London.

Responsibilities:

  • The development and delivery of B2B & B2B2C Communication Campaigns partnering with our creative agency- the IHQ Growth team- FS Portfolio team & support the markets with implementation.
  • Lead our platform of Independent Burger Houses (Heinz Selection)- develop engagement plan & support execution with BUs
  • Support the development of internal marketing trainings to upskill the local teams
  • Be responsible for the B2B digital agenda in the zone
  • Consolidate and share best practices around the zone
  • Develop content for our portfolio together with our Chefs
  • Support in the development of new tools & programs
  • Manage Brand Impression driving projects (e.g. Tingly Ted’s) for new products as realised by the SBM Brand and Growth team via The Engine
  • Manage GBS resources via a monthly review in the coordination of Samples- Sharepoint and Budget – and ensure optimal reports are provided

Competencies:

  • Simplification- Added Value and clear communication
  • Ownership- organisation- proactivity- problem solving- ability to complete tasks quickly
  • Curiosity- positivity- enthusiasm
  • Output and results-oriented- bias for action
  • Comfortable in leading forums and routines effectively with Senior Leaders (from other functions) on call

Specific projects:

  • Develop campaigns promoting our core portfolio or driving talkability for our brand & our customer brands
  • Develop & support execution of the Heinz Selection Campaigns & LTOs Steal with Pride: monthly newsletters & promotion of best practice sharing technology
  • Lead the evaluation of Heinz Selection platform
  • Finalisation of new Heinz Selection merchandise
  • Content development
  • Support BUs with B2B Digital plans
  • The Engine brand impressions market tests and multi-BU launches (if tests achieved)

Key teams you will be collaborating with include; International FS team (Innovation & Sales)- Local FS team- Capabilities team- Growth team- Finance as well as external marketing- media- production agencies and GBS.

Experience and Qualifications required:

  • Educated to bachelor’s degree level- Masters nice to have
  • 1-2 years in marketing experience
  • Experience in F&B companies appreciated
  • Moderate proficiency in Excel and PowerPoint
  • An eye for good design

What we offer you / You deserve

A competitive salary and excellent bonus structure (above market). Always room for new ideas; if you have a great idea- please let us know- and we can set it in action!

We grow our people to grow our business. We develop extraordinary people who bring ambition- curiosity- and dedication to the table as the guardians of our beloved and nostalgic brands. We choose greatness every day by challenging the ordinary and making ambitious decisions.

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.