About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Future of Work Expectations

Our highest priority is always the health and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation. This will enable our transition to hybrid work while maximizing the wellbeing of our entire team.

We believe the office is a critical driver of innovation, connection and development, but also realize providing more flexibility to our employees is critical in this new world. Starting in January 2022, the majority of our salaried employees will be able to work virtually for up to two days each week to create a more agile and modern workplace. Some jobs may be required to be performed fully in person depending a role’s responsibilities and requirements.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 04 - Consumer Affairs

Date Published: 23-Jun-2022

Job Type: Regular

Description & Requirements

The Consumer Insights Lead will be responsible for championing the consumer- and own all insights for the Portable Snacks- Beverages- & Dessert’s businesses. The Lead is responsible for identifying- developing and integrating consumer insights throughout these businesses to drive a growth mindset and agility while driving to a consumer-obsessed culture.  The Lead will have people responsibilities (Mgr. and Sr. Manager) and will need to adapt and flex to needs of BU leadership- management- and day-to-day coaching – infusing the right behaviors throughout their insights team (e.g. prioritize- drive future mindset and synthesize / distill information into actionable insights- etc.).   Although PSB insights lead will have overall responsibility- this BU lead will be a key partner to the remaining Fast Fresh Meals BU- collectively driving synergies and learnings across the BUs to optimize and maximize brand and category success.  Lead will have accountability for custom strategic market research and must also draw from a variety of information sources and internal/external resources to develop insights that provide a competitive advantage to KHC.

The Role – Key Skills:

  • Strategic: Be a key strategic business partner to Marketing team and a thought leader. Leverage their understanding of the consumer- research methodologies/techniques- best practices and experience to drive the business forward
  • Influential: Influence at all levels of organization (above & below) and work seamlessly with cross-functional teams
  • Impactful: Drive to "so-what’s" by making actionable recommendations routed in deep understanding of marketing- business and consumer
  • An Owner:  Possess a willingness to get your hands dirty- think and act like a start-up- and build out a function against a blank slate without buying pre-packaged solutions or methodologies. 
  • Flexible: Be flexible and creative to adjust to changing priorities and business challenges.  Deal with ambiguity- while showing strong drive for results and project leadership skills; Highly adaptable- works well in an environment of change
  • Strong Communicator: Showcase strong communication skills through distilled clean/concise insights that drive empathy and storytelling behaviors though the organization
  • Self-motivated: Ability to handle many workstreams- competing priorities and distill a plan that can be implemented for the team
  • Analytical: Ability to see through data and recognize patterns to inform brand actions
  • Collaborator: Team player- works well in a fast-paced entrepreneurial environment
  • Coach & People Leader: Drive to share knowledge and develop a high-performing team
  • Curiosity & Action: High degree of intellectual curiosity and creative insight- coupled with a drive for actionable- tangible results
  • Influence: Ability to influence at senior levels of an organization and drive focus and impact

Key responsibilities

  • Key Point of Contact for Consumer-Based Platform – key lead to unlock strategic initiatives across platform
  • Unearth powerful consumer insights /Pain points across platform and help identify growth opportunities for brands that improve our long-term equity & innovation efforts
  • Leverage strategic work to identify dig sites for innovation- partner with marketing and R&D to identify- develop and size a multi-year pipeline of new products
  • Develop and lead holistic- comprehensive research plans across communication- product- pack and foundational consumer empathy and understanding
  • Help shape 3Yr Growth Strategy and assist teams in pulling through to brand’s annual marketing plans- including strategy- creative development and optimization
  • Evaluate sales impact of campaigns and help optimize media and channel mix to improve efficiency- effectiveness and ROI
  • Support Enterprise Transformation Agenda - support consumer insights best practices and center of excellence initiatives
  • Develop the 2 direct reports of this role and coach them to drive the right skills and behaviors


  • Minimum Bachelor's Degree. Advanced Degree Highly Preferred
  • A minimum five (5+) years of solid Market Research / Insights experience is required on the client-side- or 7+ years with a combination of supplier & client insights experience showcasing increasing responsibilities and scope.
  • Experience working across a category and/or portfolio of products preferred
  • Prior people management experience preferred
  • Proven ability to distill insights and drive impact into an organization – bringing the consumer to forefront
  • High level of tolerance for working in ambiguity- managing change and driving change management
  • Proficiency with different qualitative & quantitative research tools across advertising- innovation- syndicated services
  • Experience and comfort in POS (Nielsen/IRI)- Panel- and social listening
  • Experience and comfort in analytical tools (e.g. MTA- Mix- Conjoint- etc.) is required
  • Proficient at storytelling in creative and impactful ways - excellent communication- organization and presentation skills (written- oral- and across Microsoft Office Suite)


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity