General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Date Published: 17-Jan-2024

Ref #: R-78438

Description & Requirements

Reporting to the Consumer Insights Lead over Beverages and Desserts, the Consumer Insights Manager is the consumer insights and strategic business partner for our Desserts brands. In this role, you will be responsible for helping to drive the voice of the consumer, delivering insights and strategic recommendations to develop and implement strategy, and influence decisions across all areas of the business from base business to innovation, for brands such as Jell-O, Cool Whip, and Jet-Puffed.

This role requires a person who can be:

  • Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, subject matter expertise and experience to drive the business forward.
  • Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
  • Impactful: Influence "so-what’s" by making concrete recommendations rooted in deep understanding of marketing, business, and the consumer. Robust communication and interpersonal skills transform disparate pieces of data together into a cohesive and compelling story.
  • An Owner: Independent leader with the ability to lead end-to-end projects and see them through to the point of delivery and beyond, digging into the details and providing strategic mentorship to leadership.
  • Collaborative: Build and maintain partnerships within agile pods and within functions across the organization.
  • Flexible: Be flexible and innovative adjusting to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.
  • Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.

Primary Responsibilities

  • Lead key critical initiatives based on business goals, such as Market Landscape, Consumer Targeting & Positioning, Innovation, Renovation, and Communication Evaluation
  • Develop and lead comprehensive research plans for both existing products and new products from scoping, concept development, screening, optimization, and post-launch analysis, packaging graphics and structure, advertising testing, etc.
  • With Insights Lead support, lead yearly brand situation assessment with research vendors in preparation for growth planning with team
  • Guide product quality and value engineering initiatives by delivering consumer insights, developing action standards/decision criteria
  • Help develop research Best Practices for the organization
  • Work with research vendors to provide Best in Class research approaches for agility, speed and breakthrough insights


  • Background in Marketing, Business or related field required
  • Advanced experience in strategic insights / consumer research role (some client-side experience preferred)
  • Proficient with innovation & custom research methods for CPG products required, both qualitative and quantitative
  • High degree of emotional intelligence and ability to build effective working relationships
  • Understanding of marketing processes, business planning, marketing strategy
  • Strong sense of ownership and committed to results
  • Ability to lead multiple projects simultaneously
  • Excellent communication- organization and presentation skills (written- oral- and across Microsoft Office Suite)

About Us

Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.

Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.

Why Us

We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.

Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.

Office Collaboration & Hybrid Work Environment

We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact