General information

All posting locations: Don Mills, Ontario, Canada

Job Function: 05 - Marketing

Date Published: 11-Oct-2022

Ref #: R-58136

Description & Requirements

Role Summary

Manager- Consumer Insights- Easy Meals Made Better

Reporting to the Head of Consumer Insights- the Manager- Consumer Insights is the consumer insights and strategic business partner for the Easy Meals Made Better platform in Canada. In this role- you will be responsible for helping to drive the voice of the consumer- delivering insights and strategic recommendations to develop and implement strategy- and influence decisions across all areas of the business from base business to innovation. 

This role requires a person who can be:

  • Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer- research methodologies/techniques- subject matter expertise and experience to drive the business forward
  • Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
  • Impactful: Influence "so-what’s" by making concrete recommendations routed in deep understanding of marketing- business- and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
  • An Owner: Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.
  • Collaborative: Build and maintain partnerships within agile pods and within functions across the organization.
  • Flexible: Be flexible and innovative adjusting to changing priorities and business challenges. Ability to thrive in ambiguity- while showing strong drive for results and adaptability.
  • Self-Starter: Ability to demonstrate a high degree of independence- resiliency- leadership/ownership- with limited oversight.

Primary Responsibilities

  • Lead key critical initiatives based on business goals- such as Market Landscape- Consumer Targeting & Positioning- Innovation- Renovation and Communication Evaluation.
  • Develop and lead comprehensive research plans for both existing products and new products from scoping- concept development- screening- optimization- and post-launch analysis- packaging graphics and structure- advertising testing etc.
  • With head of insights support- lead yearly brand situation assessment with research vendors in preparation for growth planning with team
  • Guide product quality and value engineering initiatives by delivering consumer insights- developing action standards/decision criteria
  • Help develop research Best Practices for the organization
  • Work with research vendors to provide Best in Class research approaches for agility- speed and breakthrough insights.


  • Bachelor's Degree in Marketing- Business or related field required. MBA Degree preferred.
  • 3+ years in strategic insights/ consumer research role (some client-side experience preferred)
  • Proficient with innovation & custom research methods for CPG products required- both qualitative and quantitative
  • High degree of emotional intelligence and ability to build effective working relationships
  • Understanding of marketing processes- business planning- marketing strategy
  • Strong sense of ownership and drive for results
  • Ability to lead multiple projects simultaneously
  • Excellent communication- organization and presentation skills (written- oral- and across Microsoft Office Suite)


Toronto- Ontario- Canada

Hybrid (3 days in - office- 2 days flexible/remote)

EEO Policy

Kraft Heinz is an EO employer – Minorities/Women/Vets/Disabled and other protected categories


About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Kraft Heinz Canada - New Headquarters - 2023

Kraft Heinz is on a journey of transformation and part of this plan is to move our Global HQs back into city centers. It is time for Toronto to shine with a Canadian innovation and talent hub that reflects our unique people & food culture. After 40 years at the Don Mills location, the Kraft Heinz Canada headquarters will move to the Queen’s Quay Terminal (QQT) at 207 Queen’s Quay West. Roles currently based out of the Don Mills office will move to Queen’s Quay upon its opening in Spring-Summer 2023. We are thrilled to be moving to this vibrant, waterfront location in close proximity to public transportation. We are taking the design of our new workplace to the next level with modern furnishings, amenities, spacious co-working areas and a state-of-the-art Kitchen, putting Food at the heart of the overall employee experience. Flexible work is here to stay, and we need a space that will keep the pace. Modern technology will enhance our experience both at home and in the office. Having all of us together in our new vibrant space will deliver a rich, team-focused, agile experience that promotes connection, communication, collaboration and transparency.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact for assistance.