About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 05 - Marketing Research- Insights

Date Published: 22-Sep-2021

Job Type: Regular

Description & Requirements

Owners Only!    

The CIS Manager provides marketing research leadership- coordination and integration for all the established and development activities on assigned brands.  Provides strategic consultation and thought leadership to all levels of Brand Management and other functional areas on identification of business opportunities. Leads and facilitates consensus of brand team on Consumer Insights & Strategy issues.  Identifies information needs at the brand level and provides strategic input to short and long-term marketing plans.  Has shared accountability for brand business results. Provides leadership in improving the productivity and impact of marketing research tools- methods and processes for the business.  Assists the Director- Consumer Insights & Strategy in meeting the overall marketing research and information needs of the Category. 

 

 

Primary Responsibilities 

  • Plays a leadership role in setting marketing objectives- strategies and business principles by providing guidance to business team in identifying and articulating key business issues and knowledge gaps- and in finding opportunities for the assigned brands with a consumer first lens. 

  • Provides complete marketing research project support to assigned brands through identification of appropriate research objectives and directing resources in executing project and assessing results.  Leads more strategic- complex research. 

  • Develops and articulates new consumer insights and ensures learnings are understood by the team.  Participates in identifying the strategically valuable consumer. 

  • Assesses the health of the brand via in-market volume- franchise behavior- attitudes- and quality measures- recommending appropriate courses of action. Interprets and integrates marketing mix and other analytics into recommendations. 

  • Provides input into the development of new- improved and/or more cost effective marketing research tools- methods- and process and provide leadership in bringing this new knowledge to bear on the company’s business and decision making. 

  • Ensures proper focus and prioritization of marketing research resources against assigned brand needs and help ensure that the right “team” resources from other functions are brought to bear on brand needs. 

  • Contributes to learning outside of defined role on brand team (eg. Cross divisional projects- Research best practices- etc.) 

  • Influences all levels of Brand and Category Team Management (Associate- Sr. Associate- Brand Manager- Associate Director).  Works to create partnerships with cross-functional teams and influence with insights the business strategy. 

  • With guidance from manager- influences BU President/GM 

  • Directs research activities and diagnose business issues with Research & Development- Sales- Creative Agencies- Media personnel- and other innovation agencies 

  • Manages activities of research suppliers. Sets high standards- provides on-going feedback.  Appropriately questions and challenges suppliers to ensure best thinking and continuous improvement 

 

Qualifications 

 

Education: 

Minimum Bachelor’s degree (Social Science- Business Administration- Marketing preferred).  MBA or MA in Social Science preferred with a concentration in research- marketing- or quantitative analysis. 

Experience: 

Minimum 5 years marketing research experience in increasingly responsible positions.  Experienced across all research techniques/applications.  Consumer packaged goods experience desired. 

Specialized knowledge Required: 

Strong knowledge of business practices- and marketing principles.  Expert knowledge of existing research techniques and emerging trends.  Excellent communication skills; strong consulting and influence capability.  Demonstrated team skills and thought leadership for business.  Ability to lead- manage and develop research professionals.  Strong knowledge of consumer products categories- brands and environment. 

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Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity