All posting locations: Toronto, Ontario, Canada
Job Function: 05 - Marketing
Date Published: 22-Apr-2024
Ref #: R-81764
Description & Requirements
As a key strategic business partner and consumer insights subject matter expert for the Global Disruptive Innovation team, you will have the opportunity to directly impact growth for our global brand portfolio. This person will lead the consumer and marketplace learning agenda across brands and channels to identify innovation opportunities rooted in consumer behavior that drive top and bottom-line growth for Kraft Heinz and retail partners.
This role requires a person who can be:
Strategic: Be a strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer, research methodologies/techniques, standard processes, and experience to drive the business forward.
Influential: Influence the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
Impactful: Influence "so-what’s" by making concrete recommendations routed in deep understanding of marketing, business, and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
An Owner: Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.
Collaborative: Ability to build and maintain partnerships within agile pods and within functions across the organization.
Flexible: Be flexible and creative to adjust to changing priorities and business challenges. Ability to thrive in ambiguity, while showing strong drive for results and adaptability.
Self-Starter: Ability to demonstrate a high degree of independence, resiliency, leadership/ownership, with limited oversight.
Essential Functions & Responsibilities
Strategic insight leadership for Global Disruptive Innovation initiatives.
Leverage in-depth knowledge of consumer and culinary trends, competition, and consumer and shopper behavior to ideate and encourage growth strategies.
Develop and lead agile research plans for new products using risk-based approaches and forward-thinking methods across whitespace identification, opportunity assessment, innovation forecasting, and innovation validation (consumer testing and/or in-market testing).
Identify ways to drive speed through experimentation to learn and implement all opportunities.
Evaluate sales impact of innovation and identify lessons learned to improve trial, velocity, and incrementally of future innovation.
Help develop research Best Practices for the organization.
Work with research vendors to provide outstanding research approaches for agility, speed, and breakthrough insights.
Expected Experience & Required Skills
Proven Strategic Insights/Consumer Research experience, preferably within CPG.
Proficient in various market research techniques, including both qualitative and quantitative methods.
Experience working with both primary and secondary data sources.
Expert knowledge of syndicated research tools (e.g. Nielsen, Circana, etc.).
Strong storytelling skills and ability to influence all levels of an organization.
Proficient with innovation and custom research methods for CPG products required.
Experience using syndicated services (e.g. Nielsen or IRI Scanner, Mintel, Numerator and Panel Data, Technomic, etc).
Strong analytical skills, including pricing and designing and implementing in-market tests.
Ability to lead multiple projects simultaneously.
Excellent communication, organization, and presentation skills (written, oral, and across Microsoft Office Suite).
Work Environment & Schedule
This is a Hybrid role with 2-3 days a week in the local office, with limited travel or visits to external locations; offices are open workspaces.
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.