All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 26-May-2023
Ref #: R-70505
Description & Requirements
As the key strategic business partner and consumer insights lead for the Kraft Enhancer and Taco Bell (retail) brands- you will have the opportunity to directly impact growth on two of our strategically prioritized brands. In this role- you will be responsible for helping to drive the voice of the consumer for your brands. A combination of consumer insights and your leadership will help develop and execute strategy and influence decisions across all areas of the business. Both base business and innovation.
This role requires a person who can be:
Strategic: Be a key strategic business partner to the marketing team and a key agent for organizational change. Demonstrate understanding of the consumer- research methodologies/techniques- subject matter expertise and experience to drive the business forward
Influential: Influence at all levels of the organization and work seamlessly with cross-functional teams. Engage with senior management and present insights to senior executive leaders.
Impactful: Influence "so-what’s" by making concrete recommendations routed in deep understanding of marketing- business- and consumer. Robust communication and interpersonal skills collect disparate pieces of data together into a cohesive and compelling story.
An Owner: Independent leader with the ability to get your dig into the details and craft a function against a blank slate without buying pre-packaged solutions or methodologies.
Collaborative: Build and maintain partnerships within agile pods and within functions across the organization.
Flexible: Be flexible and innovative adjusting to changing priorities and business challenges. Ability to thrive in ambiguity- while showing strong drive for results and adaptability.
Self-Starter: Ability to demonstrate a high degree of independence- resiliency- leadership/ownership- with limited oversight.
Primary Responsibilities
Lead key critical initiatives based on business goals- such as Market Landscape- Consumer Targeting & Positioning- Innovation- Renovation and Communication Evaluation.
Develop and lead comprehensive research plans for both existing products and new products from scoping- concept development- screening- optimization and post-launch analysis- packaging graphics and structure- advertising testing- etc.
With Lead and Head of Insights support- lead yearly brand situation assessment with research vendors in preparation for growth planning with team.
Evaluate sales impact of media campaigns and recommend optimization to improve efficiency- effectiveness and return on investment.
Guide product quality and value engineering initiatives by delivering consumer insights- developing action standards/decision criteria.
Help develop research Best Practices for the organization.
Work with research vendors to provide Best in Class research approaches for quality- agility- speed and breakthrough insights.
Qualifications
Background in Marketing- Business or related field required
Prior experience in a relevant market research role- and consumer insights experience on the client-side
Proficient with innovation and custom research methods for CPG products required- both qualitative and quantitative
Experience leveraging syndicated services (e.g. Nielsen or IRI Scanner- Mintel- Numerator and Panel Data- Technomic- etc.)
Ability to lead multiple projects simultaneously
Excellent communication- organization and presentation skills (written- oral- and across Microsoft Office Suite)
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes. In order to ensure reasonable accommodation for protected individuals, applicants that require accommodation in the job application process may contact HRCompliance@kraftheinz.com for assistance.