All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 12-Sep-2023
Ref #: R-74617
Description & Requirements
The Omni Growth Intelligence team’s mission is to drive the continuous identification and development of omnichannel solutions- providing KHC with a robust- sustainable- and data-driven growth engine. The Emerging Omni Capabilities team’s main responsibility is to help identify and develop these growth opportunities through providing key learnings about the consumer path-to-purchase- completing a robust test and learn agenda for Kraft Heinz’s marketing spend- and providing complete omni-channel recommendations against key business problems. The Emerging Omni Capabilities team works very close with analytics- shopper marketing- data technology- eCommerce sales- digital shelf- and shopper insights teams within the US.
This Manager will be a strategic leader in the Omnichannel Customer Growth team- providing recommendations to help teams answer key business problems. This role will be responsible for providing recommendations based off of shopper studies- test and learn results- and other research. Overall- this role is made for a self-starter with a strong desire to continue to advance our omnichannel growth objective.
Essential Functions & Responsibilities:
- Work with the Emerging Omni Capabilities team to achieve our key initiatives in three main areas: Answering Key Business Problems- Analyzing Business Performance- and Understand the Shopper of the Future.
- Define and lead the overall strategy for how Kraft Heinz is gaining first party shopper journey data- including defining how to measure effectiveness- articulate value to key stakeholders- include in future KPIs- and sharing best practices with key stakeholders.
- Strategically set the path for the Omnichannel Customer Growth team to understand the full impact of activations- including measuring the wholistic omnichannel impact- not just within the channel of the activation
- Form a well put together plan of how we can work efficiently with vendors and agency partners to achieve common goals.
- Put plan in place to strategically recommend to stakeholders how to split spend between short-term and long-term goals through research and partnership with vendors.
- Lead cross functional teams in determining how the organization should think and action against share of search- including paid- organic- and other levers of retailer algorithms.
- Assist with the research in better understanding the shopper path to purchase through partnership with internal and external teams.
Expected Experience & Required Skills:
- Proven experience with shopper insights- marketing analytics- eCommerce sales- shopper marketing- or a related field. Note: Consumer Packaged Good & eCommerce experience is a plus
- Comfort in using a variety of different datasets and insights to answer business questions
- Leadership skills to communicate clearly with many different stakeholders on team asks- setting goals- and sharing results
- Ability to work with multiple third-party vendors and agencies to work toward common goal
- Ability to determine organizational impact of learnings and recommend next steps to stakeholders
- Strong communication- project management- and collaboration skills.
- Ability to work in slightly ambiguous environment and pivot focus when needed
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.