About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Vaccination & Future of Work Expectations

Our highest priority is always the health and safety of our Kraft Heinz family. We require our office-based, home-based, R&D, and sales team members to be fully vaccinated against COVID-19, unless approved for a medical or religious accommodation. This will enable our transition to hybrid work while maximizing the wellbeing of our entire team.

We believe the office is a critical driver of innovation, connection and development, but also realize providing more flexibility to our employees is critical in this new world. Starting in January 2022, the majority of our salaried employees will be able to work virtually for up to two days each week to create a more agile and modern workplace. Some jobs may be required to be performed fully in person depending a role’s responsibilities and requirements.

General information

All posting locations: Chicago, Illinois, United States of America

Job Function: 05 - Marketing

Department: 05 - 05 - Marketing Research- Insights

Date Published: 10-May-2022

Job Type: Regular

Description & Requirements

The Manager Innovation Strategy Insights will tap into a passion for both insights and innovation. In this role the Insights Manager will:

-Partner with up to two cross-functional agile teams focused on creating faster and better product innovation and use this capability to bring new product ideas to market.

-Drive a deep understanding of the consumer needs across all phases of innovation development.

-Demonstrate creative and inventive approaches to glean consumer insights with a behavior first approach using agile and innovative and design thinking tools.

-Influence the building of an agile research capability and consumer obsession for KHC. 

This is a role for someone who has an entrepreneurial- growth mindset and thrives in challenges balanced by the desire to be accountable.

This role requires a person who can be:

  • An Owner: Thrive in a "hands on" environment and "wear many hats” and build out a function against a blank slate without buying pre-packaged solutions or methodologies.
  • Strategic: Partner strategically with business partners. Demonstrate creativity in approaching and solving problems- new and different ways to bring vision and structure to gray space- deep understanding of how the consumer thinks and behaves to generate insights- design thinking led research methodologies/techniques- to drive the business forward.
  • Cross-Functional Collaboration: Build and maintain effective partnerships across agile pods and various functions across the organization.
  • Adaptability: Thrives in ambiguity and working in the ‘gray’- while showing strong drive for results and project leadership skills. Flexible in changing priorities and continuous learning loops in KHC’s bespoke agile methodology.
  • Influential: Influence at all levels of organization and work seamlessly with cross-functional teams to solutioning. Engagement and influence with the executive team and cross functional leaders.
  • Impactful: Effect "so-what’s" by making concrete recommendations routed in deep understanding of marketing- business and consumer. Showcase strong interpersonal and communication skills- pull disparate pieces of data together into a cohesive and compelling story.
  • Self-Starter: Ability to demonstrate a high degree of independence- resiliency- motivation and leadership/ownership- with limited oversight.

Responsibilities within the team include:

  • Drive internalization and synthesis of true insights and analysis from all consumer touchpoints to cultivate deep understanding of consumer trends and uncover unmet needs.
  • Evaluate the consumer demand moment using demand landscape
  • Design and implement assumption led- test & learn research sprints in partnership with agile pod team
  • Use Design Thinking tools such as empathy mapping- consumer journey and personas
  • Identify and design best fit research and test methods to quickly validate assumptions and iterate solutions
  • Design recruitment criteria- screeners and discussions guides; Facilitate and lead both recruitment- interviews.
  • Continuously build and iterate the disruptive innovation research tool kit for the company
  • MVP product testing and validation


  • Bachelor’s Degree in business- Marketing- or Related Field
  • 4+ years of proven Strategic Insights / Market Research experience (preferably 3+ years’ experience on client side)
  • Experience using Design Thinking and Agile methodologies for advancing innovation preferred
  • A track record of results in innovation and consumer insights capacities
  • Proficiency with new product innovation and custom research methods- both qualitative and quantitative
  • Strong storyteller and collaborator with the ability to blend art and science
  • Proficient in using and analyzing data
  • Passion for food is a plus!

EEO Policy: Kraft Heinz is an EO employer – Underrepresented groups/Women/Vets/Disabled and other protected categories.


Equal Opportunity Employer–minorities/females/veterans/individuals with disabilities/sexual orientation/gender identity