All posting locations: Chicago, Illinois, United States of America
Job Function: 05 - Marketing
Date Published: 08-Sep-2023
Ref #: R-74129
Description & Requirements
The evolution of why- where and how we shop is undergoing a fascinating change. At KraftHeinz (KHC)- we want to be the leaders in understanding this evolution and leverage it to elevate the shopper experience while building win-win strategies for our retail partners and the company.
As a trusted Shopper Insights expert- you will play a pivotal role in this transformation! The Shopper Insights Manager- must demonstrate the ability to collaborate with key business partners in E-commerce- Customer Business Development- Field Category Leadership & Sales teams. The Insights Manager will collaborate with multiple stakeholders to understand the business needs and work with the Shopper Insights lead to put together research proposals that combine shopper & marketplace trends- to address the key business opportunities at hand.
To hit the ground running- proficiency and experience leveraging fundamental research methodologies- tools and techniques is required along with deep empathy for human behavior (consumer or shopper). This role will report directly to the Head of Shopper Insights- while working very closely with the Lead of Shopper Insights for Foundational & Ecomm needs and also working cross-functionally with KHC Business Units- Customer Development Organization and Sales teams.
Key Responsibilities:
Synthesize data- glean insights and embed foundational shopper understanding throughout Insights Org- OCG- Customer Development Org and Sales teams to directly impact strategies for KHC brands and retail activation.
Partner with the Shopper Insights Lead to help execute research established by the annualized research agenda. Leverage qualitative & quantitative research elements to bring insights to life with a focus on commercial impact.
Frame and re-frame business questions from stakeholders and gain alignment- to ensure the right questions are being addressed- and the answers are commercially actionable.
Elevate the impact of the Insights function on the business by ensuring focus of research on commercial applicability/impact.
Establish and leverage strong partnerships with insights- analytics- culture and trends agency resources.
Collaborate with cross-functional teams to commercialize and democratize shopper learnings across the organization.
Basic Qualifications/Requirements:
Advanced experience in consumer research with proven ability & expertise to execute basic primary research.
Strong quantitative analysis (syndicated data knowledge) and custom research experience.
Ability to synthesize data (syndicated sources such as IRI/Numerator + shopper- customer & category trends) and put together a powerful visual story to convey key messages and the implications/actions for the business.
Exposure to application of advanced research design- appropriate methodologies- and statistical applications to address business issues.
Ability to frame the research questions to address the business issues at hand.
Augment with custom research (internal custom surveys or partnership with external research agencies) as needed.
Demonstrated analytical & creative problem solving abilities
Project management skills to ensure execution of deliverables- including communication and alignment with key stakeholders at each stage of project
Exceptional communicator (verbal and written) with proven story-telling skills.
Demonstrated analytical & project management skills.
About Us
Kraft Heinz is a global food company with a delicious heritage. With iconic and emerging food and beverage brands around the world, we deliver the best taste, fun and quality to every meal table we touch. We’re on a mission to disrupt not only our own business, but the global food industry. A consumer obsession and unexpected partnerships fuel our progress as we drive innovation across every part of our company.
Around the world, our people are connected by a culture of ownership, agility and endless curiosity. We also believe in being good humans, who are working to improve our company, communities, and planet. We’re proud of where we’ve been – and even more thrilled about where we’re headed – as we nourish the world and lead the future of food.
Why Us
We grow our people to grow our business. We champion great people who bring ambition, curiosity, and high performance to the table as the guardians of our beloved and nostalgic brands. Good isn't good enough. We choose greatness every day by challenging the ordinary and making bold decisions. All while celebrating our wins - and our failures – as we work together to lead the future of food.
Challenging the status quo takes talent. We invest in your purpose and potential by developing skills and nurturing strengths that leave a legacy on our business and a lasting impact on your career. Because great people make great companies, and we’re growing something great here at Kraft Heinz.
Office Collaboration & Hybrid Work Environment
We believe our office environment fuels our collaboration, connection & community as an organization and allows our employees to grow toward greatness. We also believe providing a more flexible and agile model is essential in today’s workplace. A majority of our office-based employees will be able to work remotely for up to two days each week. Additionally, employees who are subject to this hybrid model will be eligible to work from anywhere for up to six weeks in a rolling 12-month period (in maximum two-week increments and according to benefits and tax guidelines). Some jobs may be required to be performed fully in office depending on the role’s responsibilities and requirements.
Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law. Applicants who require an accommodation to participate in the job application or hiring process should contact NATAI@kraftheinz.com.