General information

All posting locations: London, , United Kingdom

Job Function: 05 - Marketing

Date Published: 24-Oct-2022

Ref #: R-62379

Description & Requirements

About the Position

We have an excellent opportunity for a talented Senior Marketer to join Kraft Heinz. The Marketing Manager position lies within the Northern Europe business unit based in the Shard- London. You will be working in a high performing and diverse team with a lot of exposure to internal senior stakeholders as well as external agencies.

In this role- together with your team- you will be responsible for driving one of the fastest growing segments within the business. You will be a true brand owner with responsibility for brand building- portfolio management and strategy- covering 360 campaign and communications management- performance analysis- and end to end innovation. You will be close to all your brands key metrics and directly own and influence all aspects of your brand and portfolio.

In brief- you will be responsible for:

  • Developing a deep understanding of the consumer- leveraging consumer insights to drive brand equity through developing and delivering communication ATL & BTL and innovation
  • Driving the brand and portfolio strategy for your area that delivers against key performance metrics- working in partnership across the team to ensure in market results- underpinned by commercial and financial rigour
  • Delivering innovation and renovation projects- from idea to execution- that deliver to consumer needs and drive incremental growth- ensuring on time and best in class execution.
  • Delivering the media and communications strategy and plans for your category partnering with external agencies to drive outstanding results
  • Working in partnership with the sauces team to ensure strong in market execution and commercial rigour to deliver results
  • Collaborating with Category Development- Sales- Finance- Consumer Insights- R&D- Procurement- Supply Chain as well as the International Marketing team to drive growth and manage profitability
  • Coaching and developing two direct reports- supporting their career aspirations and managing overall performance against objectives

Qualifications


Hard Skills

  • High levels of consumer understanding: ability to create insight- spot consumer needs- trends and understand market dynamics and generate plans to deliver against them.
  • Proven experience in driving successful end to end innovation- with experience managing processes involving multiple functions and external partners.
  • 360 Communications expertise: ability to project manage a comms plan from creative strategy to media execution and to manage creative- PR and media agencies. Both ATL and BTL.
  • Strong commercial and P&L understanding with experience in building business cases and tracking portfolio performance metrics
  • Bachelor’s degree- master’s degree preferred
  • Fluency in English is essential

Professional Attributes

  • Communication Skills
    • At Kraft Heinz you’ll easily be exposed to senior management- no matter your level. Therefore- it’s important you have excellent communication skills- with the ability to simplify and deal with all kinds of different stakeholders cross functionally- across countries and management levels.
  • Strategic and Creative  
    • Strategic capabilities and experience in marketing strategy development- situational and trend analysis and creative campaign development 
    • A passion for understanding consumers and brands
  • Project management skills
    • You’re very well organized- structured and always have an overview of all the deliverables. You know how to bring multiple projects to a successful ending within the given timeframe and to work well and lead cross functional teams. You also possess the skills to prioritise and simplify when needed- being able to perform under pressure.
  • Result driven
    • You are “Self-starter”- adopt a can-do attitude and be creative in the problem-solving
    • You don’t only focus on your own results- but always do what’s best for the company and the brand.
    • You have the ability to turn insight in to action
    • You drive for results- combining tenacity and urgency- challenging the status quo with an agile mentality
  • Team player
    • You are always happy collaborating and working cross functionally  
    • You support and coach those around you to partner and deliver the best results

What we offer you

  • Opportunities to grow and be stretched in role- and within the wider business
  • Being part of a social- dynamic and diverse team
  • An excellent bonus scheme
  • 27 days holiday a year plus three volunteering days
  • 6 months primary carer parental leave- 3 months secondary carer parental leave
  • Private medical insurance
  • Pension scheme

About Us

The Kraft Heinz Company is one of the largest food and beverage companies in the world, with eight $1 billion+ brands and global sales of approximately $25 billion. We’re a globally trusted producer of high-quality, great-tasting, and nutritious foods for over 150 years. Our brands are truly global, with products produced and marketed in over 40 countries. These beloved products include condiments and sauces, cheese and dairy, meals, meats, refreshment beverages, coffee, infant and nutrition products, and numerous other grocery products in a portfolio of more than 200 legacy and emerging brands.

No matter the brand, we’re united under one vision: To sustainably grow by delighting more consumers globally. Bringing this vision to life is our team of 39,000+ food lovers, creative thinkers, and high performers worldwide. Together, we help provide meals to those in need through our global partnership with Rise Against Hunger. We also stand committed to responsible, sustainable practices that extend to every facet of our business, our consumers, and our communities. Every day, we’re transforming the food industry with bold thinking and unprecedented results. If you share our passion – and are ready to create the future, build a legacy, and lead as a global citizen – there’s only one thing to do: join our table and let’s make life delicious!

Our Culture of Ownership, Meritocracy and Collaboration

We're not afraid to think differently. Embrace new ideas. Dream big. We empower our people at every level – from entry-level intern to senior leader – to own their work. We share a responsibility to think like Owners – to be mindful of the collective and sustained success of Kraft Heinz – which we apply to every situation, every day.

As part of Kraft Heinz, you're supported to grow and achieve. You’re expected to bring your authentic self to work every day, to lead with humility, and drive outstanding performance at every level – and you’ll be rewarded. You’re given opportunities to leave a mark and build a legacy. But you won’t do it alone. You’re supported by passionate teammates along the way, and our collective, collaborative spirit fuels our incredible progress.

Kraft Heinz is an Equal Opportunity Employer - Underrepresented Ethnic Minority Groups/Women/Veterans/Individuals with Disabilities/Sexual Orientation/Gender Identity and other protected classes.